Roots to close, reopen as new restaurant
Roots Restaurant and Cellar, 1818 N. Hubbard St., will serve its last meal tonight. It will reopen under new ownership and concept in the future, but details at this point have not been finalized.
The menu, which changed often and seasonally, was comprised primarily of "whole foods grown ecologically and respectfully, naturally raised meats and sashimi grade fish."
Chef /owner John Raymond and his long-time friend and organic farmer Joe Schmidt opened Roots in 2004 as the only farmer-chef owned restaurant in the state. In 2009, Raymond took over as sole owner.
Stay tuned to OnMilwaukee.com for more information as it becomes available.
I can't wait for the inevitable Cafe Hollander / Trocadero / Cafe Centraal clone.
This is actually a positive reflection about the state of dining in MKE. Roots has been around for a while and generally has a good reputation. But that is not enough anymore in the face of stiff competition from top tier restaurants, new and old. I only ate there once, but it was overpriced and overrated, and the service was bad.
Meh. Was never a big fan of Roots. I dined there twice, once for dinner and once for brunch, and I wasn't impressed either time. Meals were forgettable and while the front of the building looks great, little things like electrical cords running through a wall decoration and a tacky, old curtain separating the dining area from the kitchen/back offices, made me think they weren't looking after the little details.
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