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Warby Parker seems to be coming into focus in Milwaukee's Third Ward.

Warby Parker eyes Milwaukee's Third Ward

Warby Parker is opening a new retail location in Milwaukee's Historic Third Ward neighborhood. According to several sources, the popular eyeglasses company will assume the former Kit and Ace retail space, 315 N. Broadway.

Currently, Vibrant Body Company is occupying the spot with a short term, pop-up bra shop for the next several weeks.

A spokesperson for Warby Parker wouldn't confirm an exact location but said, via email, "We are planning to open a store in Milwaukee in the upcoming months, but lease confirmation and additional location details have yet to be finalized."

This would be the first Warby Parker location in Wisconsin. There are three retail locations in the Chicago area.

Since its founding in 2010, the eyewear startup has raised $215 million and opened 51 stores. Warby Parker has recently launched in Washington D.C., Portland and Philadelphia. In January, the company said it planned to open 25 new locations this year.

Warby Parker allows customers to select up to five styles online, which are delivered to their homes and tested out for free. For every pair sold, the company donates a pair of glasses to people in need through the nonprofit VisionSpring.

Stay tuned to OnMilwaukee for more information as it becomes available.


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