The Milwaukee Bucks unveiled their new colors and a logo on April 1 during halftime of the game against the Chicago Bulls at the BMO Harris Bradley Center with the introduction of a more dynamic "M" for Milwaukee.
When the game ended, the team had painted the logo on the concrete outside the stadium.
This, after the team revealed that it's several day buildup with an orange color scheme -- which included changing the interior of the BMOHBC into blaze orange ...
Was indeed an April Fool's gag.
According to a release from the team, the new Bucks colors will be green, cream and blue.
Cream
Drawing upon the "Cream City" brick, this new color will be "the foundational color" of the team’s new brand identity. The Bucks will also be the only team in NBA with cream as an official team color.
Green
The traditional color of the team and a hallmark of its brand throughout its 47-year history. It is also emblematic of the state’s dense forests and agricultural industry.
Blue
The color represents the Great Lakes and the rivers that run through Milwaukee and Wisconsin. It is also a nod to the Milwaukee Hawks, the city's first NBA franchise, as blue was that team's primary color.
This unofficial mug began making the rounds online in advance of the April 1 unveil. Though it is not confirmed that any of these logos are, indeed, what's to come, elements (namely the colors and the "M") did match up with what the team introduced.
Watch the official introductory video here:
Want to know more? You can read a critique of the logo leak by our own Creative Director, Jason McDowell: The new Bucks logo is better, but is it good?
Jim Owczarski is an award-winning sports journalist and comes to Milwaukee by way of the Chicago Sun-Times Media Network.
A three-year Wisconsin resident who has considered Milwaukee a second home for the better part of seven years, he brings to the market experience covering nearly all major and college sports.
To this point in his career, he has been awarded six national Associated Press Sports Editors awards for investigative reporting, feature writing, breaking news and projects. He is also a four-time nominee for the prestigious Peter J. Lisagor Awards for Exemplary Journalism, presented by the Chicago Headline Club, and is a two-time winner for Best Sports Story. He has also won numerous other Illinois Press Association, Illinois Associated Press and Northern Illinois Newspaper Association awards.
Jim's career started in earnest as a North Central College (Naperville, Ill.) senior in 2002 when he received a Richter Fellowship to cover the Chicago White Sox in spring training. He was hired by the Naperville Sun in 2003 and moved on to the Aurora Beacon News in 2007 before joining OnMilwaukee.com.
In that time, he has covered the events, news and personalities that make up the PGA Tour, LPGA Tour, Major League Baseball, the National Football League, the National Hockey League, NCAA football, baseball and men's and women's basketball as well as boxing, mixed martial arts and various U.S. Olympic teams.
Golf aficionados who venture into Illinois have also read Jim in GOLF Chicago Magazine as well as the Chicago District Golfer and Illinois Golfer magazines.
