John and Kate McLaughlin, owners of The Brass Rooster â€“ a men's hat shop in Bay View â€“ will move to a larger location and open a womenâ€™s hat shop called The Hen House next door.
Both businesses will be located at 2250-2252 S. Kinnickinnic Ave. in the former Boulevard Theatre.Â Sarah JonasÂ andÂ Camryne RobertsÂ â€“ the owners of Bay Viewâ€™s CafĂ© Lulu â€“ purchased the space earlier this summer. (The Boulevard is in its 29th season and nowÂ performs at the South Milwaukee Performing Arts Center.)
The grand opening for The Hen House and Brass Rooster is scheduled for November.
Hen House will offer pre-made and custom-made women's hats as well as cleaning and refurbishment of vintage hats. Kate, a master milliner, will also teach hat making and host hat parties in the space.
The Brass RoosterÂ opened in 2011 at 2479 S. Kinnickinnic Ave.
"The Brass Rooster will look almost identical to its appearance currently, with the addition of a much larger and needed manufacturing area for the hats we make on location," says John. "The Hen House will be a different decor and shopping experience entirely designed specifically for our core female clientele."
In the future, the McLaughlins will also hit the streets in their mobile hat truck, selling at special events and around town.
"We bought a 1955 Ford delivery van that will be our headwear retail version of a food truck," says John.
Mobile hat truck? Now that's out of the (hat) box thinking.
No Talkbacks for this article.
Post your comment/review now
Disclaimer: Please note that Facebook comments are posted through Facebook and cannot be approved, edited or declined by OnMilwaukee.com. The opinions expressed in Facebook comments do not necessarily reflect those of OnMilwaukee.com or its staff.
Recent Articles & Blogs by Molly Snyder
Published Sept. 18, 2017
Milwaukeeans love to take photos - and post photos to social media - of our beautiful lake. Here are a bunch of great ones.
Published Sept. 17, 2017
Milwaukee's Joel Kopischke sang the national anthem at last night's Brewers game. He's sung the national anthem at a game every year since 2002, but this year he felt conflicted.
Published Sept. 15, 2017
Although Wisconsin is sometimes perceived as a state filled with low-energy beer drinkers, L.L. Bean opened its first local retail store earlier this summer to reach the large sector of residents who are very much on the move.
Published Sept. 14, 2017
Murals are hot and Milwaukee is home to many - including the latest which were unveiled today.
Published Sept. 12, 2017
Have you tried to buy a case of White Claw hard seltzer lately? It ain't easy.
Published Sept. 8, 2017
Ben Harper & The Innocent Criminals will headline the "Rock the Green" festival, an eco-friendly music festival that returns Saturday, Sept. 9 after a three-year hiatus.
Published Sept. 7, 2017
You might have spotted The Minion while driving on 1-43 South. Here's the touching backstory of the Milwaukee Minion.
Published Sept. 6, 2017
A few months ago, Kennita Hickman had never heard of Ex Fabula, a Milwaukee-based storytelling organization committed to strengthening communities. Now she serves as the group's second full-time employee and she can't wait to ... listen.
Published Sept. 5, 2017
Milwaukee's Luis Feliciano is a five-time national champion, and he's 3-0 after becoming a professional boxer earlier this year.
Published Aug. 31, 2017
For two weeks, BelAir Cantina locations will offer a "Tacos for Texas" promotion to benefit the Houston Flood Relief Fund hosted by former University of Wisconsin Badger, J.J. Watt. OnMilwaukee and FM/102.