Anybody who reads OnMilwaukee.com, A.V. Club Milwaukee, Shepherd Express and the Milwaukee Journal Sentinel and listens to WMSE or Radio Milwaukee knows the names of Prophetic, KingHellBastard and Dana Coppafeel, AUTOMatic and Fresh Cut Collective. However, none of the acts mentioned above even managed to place as a runner-up in this year's Best of Milwaukee reader's choice awards, done annually by the Shepherd Express.