Filmmaker and Milwaukee native Julie Pifher hoped to find some more possible answers to the ultimate question: What is the meaning of life? Her quest led to her to a desert colony of 60,000 people driving homemade cars and covered in paint and neon lights. Don't bother looking for this desert city now because like a sandy version of Atlantis, it's gone without a trace. Unlike the mythical water-logged city, its demise is all a part of the plan.