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West Bend resident reintroduces Lithia Beer

West Bend's Lithia Beer - which once had the tagline "The Beer That Made Milwaukee Jealous" - was founded in 1848. In 1999, Gunter Woog, who was born in Germany but moved to West Bend in 1952, bought the trademarked name and recently partnered with Sprecher Brewery to reintroduce the beer.