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Spartan Race on Bradford Beach: Train to be Braveheart
Joe De Sena wants to find the likes of Rocky Balboa, William Wallace (think Braveheart) and Russian Empress Catherine the Great on Bradford Beach Saturday morning. Breaking people, pushing them beyond their limits and forcing them to face adversity and recreate themselves as "better humans" is De Sena's business, and his Spartan Race series is big business.