on/project live wire

The latest

Harley starts smart ride with electric motorcycle

The Harley electric bike is being marketed as the biggest thing since the electric guitar. As much as I like electric guitars, I think that's too simple a comparison. From a modern business standpoint, future production of a Harley electric bike seems more reminiscent of companies like McDonald's making salads, Miller making light beer or Apple making a phone.

Jun 30, 2014