Many motorists drive right past the Glass Nickel Pizza Co., which is tucked into a small strip mall at 13175 W. Bluemound Rd., without noticing one of the more popular pizza purveyors in the state. Owners Shane and Gina Dillman hope to change that with an array of delicious specialty pizzas, sandwiches, salads and appetizers that have pleased Madison customers for more than a decade.