on/what used to be there

The latest

What used to be there? Going way back

If I can humbly assume that I'm "that dude from OnMilwaukee.com," - and surely I am if we go by the eager potential freelancer that opened our initial conversation years ago by saying, "Hey, duder" - how could I resist saying something about the Reddit Milwaukee thread that started with a post titled, "It used to be a ________ and now its a ___________!??"