In #RaiseMKE

The jeans are waving in the wind as Milwaukee prepares for Denim Day on April 26. (PHOTO: Carolynn Buser)

What's up with the jeans on Downtown light poles?

While Milwaukee never ended up getting its blue shirt art installation at Mitchell Airport all those years ago, Downtown is getting some blue jeans, it seems.

If you've been Downtown today, you might have noticed jeans hanging from light poles along West Wisconsin Avenue and perhaps wondered if they were a new trend, like tying a pair of sneakers together in the '70s and launching them up over the overhead utility wires.

Nope, Milwaukee is breaking out the acid wash, stone wash, etc. as part of this year's Denim Day awareness campaign, set for Wednesday, April 26. It's a day on which everyone is urged to don denim as a means for raising awareness about sexual assault and rape.

You can learn more about Denim Day here.

A media alert from the mayor's office today noted that Mayor Tom Barrett would appear at O'Donnell Park at 12:45 p.m. to, "highlight the jeans hanging from light poles on West Wisconsin Avenue as part of this year's Denim Day awareness campaign. The City's Department of Public Works will be hanging the jeans at 12:45 p.m. today.

"The jeans will be displayed throughout the entire month of April, which is also Sexual Assault Awareness Month."

You can follow other Denim Day information on Twitter by following #DenimDayMKE.



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