Milwaukee Brewers chairman and principal owner Mark Attanasio today announced what could be a first in all of Major League sports - all fans attending any of the 12 Brewers home games in August will receive a $10 voucher for free concessions, merchandise and game tickets at Miller Park.

"This has been a challenging season for all of us, but the one thing that has never wavered has been the tremendous support we have received from fans who love the Brewers," Attanasio said today. "We wanted to do something meaningful to show our appreciation, and we will strive to provide the best fan experience possible."

Here are the details: Every ticketed fan coming through the turnstiles in August will receive a voucher good for $10 that can be used for food, beverage, merchandise and tickets sold at nearly every outlet (only excluding Friday’s Front Row, portable merchandise stands, Miller Park Suites, the Johnson Controls Stadium Club and All-Inclusive entertaining areas).

Vouchers may be combined (meaning that fans attending with friends and family members, or those attending multiple games, can combine the vouchers for larger purchases) and used at any remaining 2013 home game. The vouchers can also be used toward the purchase of game tickets this season.

With attendance expected to average over 30,000 per game in August, the Brewers expect to distribute more than $3.6 million worth of vouchers.

This is the first in a series of special fan appreciation initiatives that the Brewers will unveil during the final two months of the season under an umbrella program known as "Fans First." Additional details of "Fans First" events will be announced throughout August and September.