Sports

Let Giannis tell you what basketball is in this awesome new Greek video

If you are a Milwaukee Bucks basketball fan and you possess human emotions, watch this new Giannis Antetokounmpo commercial and prepare to feel your body become electrified and full of life (and milk).

In the video, which is a Greek advertisement for the Vivartia brand Milko – a chocolate milk product – and entitled "I'll tell you what basketball is," Antetokounmpo describes the sport in gritty, dramatic and motivational terms. The Bucks' rising superstar, who was born in Athens and whose incredible, adversity-overcoming, rags-to-riches backstory is now well-documented, has been in Greece since Milwaukee's season ended in the first-round of the playoffs.

Recently, Antetokounmpo was named to the All-NBA and All-Defensive Second Teams, won the league's Most Improved Player award and potently addressed free-agency rumors by tweeting a dope Kendrick Lamar lyric. He's already established himself as one of the most beloved Bucks players ever – and an increasingly popular player across America – but the Greek Freak has remained ever-proud of and vocally active about his nationality.

Speaking in his native language, Antetokounmpo talks emotively about what basketball means to him. It's less a commercial than a super-well-produced trailer for a film that I would excitedly watch, with a 64-ounce movie-theater cup of Milko, over and over and over again, feeling inspired to try and do anything as well as Giannis slow-motion dunks a ball. It features a legion of Greek children and emphasizes messages of hard work, dedication and believing in your dream. The video ends with a basketball hoop on fire in the middle of the sea (!), followed by Milko's tagline, "Heads high."

The original ad was apparently translated from Greek to English by YouTube user Dante800, who wrote in the comments that the company responsible for creating it is "pretty active in supporting basketball in Greece, sponsoring streetball events and exhibitions, among other things." The user added that he thought providing a translation would be worthwhile for English speakers, asking the audience to "go easy" on him in the interpretation.

I'm ready to run through a damn brick wall right now, and the video is undeniably awesome – reminiscent of some of the Bucks' city-stirring ads and Jabari Parker's 2015 Gatorade spot. But, given Klay Thompson and Kevin Love doing their warrior-archetype, "Build with Chocolate Milk" campaign commercials, it all begs the question: Is anyone really buying the chocolate-milk-as-athletic-recovery-beverage sell? I'm no sports-medicine scientist, and if drinking sugar milk keeps Giannis from breaking his valuable bones, then by all means, but ... I don't know, still seems kind of weird. Speaking of weird "performance" drinks, remember All Sport?

Anyway, milk or no milk, Giannis is still the best, and we all love listening to him tell us what basketball is.


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