I’ve certainly had my share of Cinco de Mayo margaritas, but today I had my very first $100 margarita at Plum Lounge, 780 N. Jefferson St.
So why does the margarita cost $100?
"It’s the quality of the ingredients," says Plum owner Mazen Muna.
The 16-ounce margarita, called the Royal Blood Margarita, is made with Patron Piedra tequila – which costs the lounge about $400 a bottle. Piedra is barreled for three years in French oak and is a deep mahogany color which gives the drink an amber tone.
The cocktail, which was created by Plum’s bar manager JC Cunningham, also contains the equally pricey Grand Marnier 1880, an exclusive cognac that ages for a whopping six years before it's bottled.
Other ingredients include house-made sweet and sour, freshly squeezed blood orange juice and two organic salts: lime sea salt on the rim and Hawaiian black lava sea salt on the lime garnishes.
So what does a $100 margarita taste like?
In a word: smooth. The hints of vanilla juxtaposed with the salts provide a complex flavor. It’s one of those "dangerous drinks" that’s so refreshing and without a trace of booze burn that one could easily chug-a-lug it, especially when sitting on Plum’s beautiful and intimate patio on a sunny Thursday afternoon. (I’m speaking hypothetically, of course.)
So, bottom line: is it worth $100?
For customers with fat cocktail budgets, absolutely. You probably do only live once, and this is a really delicious and easy-to-drink libation. However, there are those of us who should probably save the Benjamin for the cell phone bill, and that’s cool, too.
Molly Snyder started writing and publishing her work at the age 10, when her community newspaper printed her poem, "The Unicorn.” Since then, she's expanded beyond the subject of mythical creatures and written in many different mediums but, nearest and dearest to her heart, thousands of articles for OnMilwaukee.
Molly is a regular contributor to FOX6 News and numerous radio stations as well as the co-host of "Dandelions: A Podcast For Women.” She's received five Milwaukee Press Club Awards, served as the Pfister Narrator and is the Wisconsin State Fair’s Celebrity Cream Puff Eating Champion of 2019.