I’ve certainly had my share of Cinco de Mayo margaritas, but today I had my very first $100 margarita at Plum Lounge, 780 N. Jefferson St.
So why does the margarita cost $100?
"It’s the quality of the ingredients," says Plum owner Mazen Muna.
The 16-ounce margarita, called the Royal Blood Margarita, is made with Patron Piedra tequila – which costs the lounge about $400 a bottle. Piedra is barreled for three years in French oak and is a deep mahogany color which gives the drink an amber tone.
The cocktail, which was created by Plum’s bar manager JC Cunningham, also contains the equally pricey Grand Marnier 1880, an exclusive cognac that ages for a whopping six years before it's bottled.
Other ingredients include house-made sweet and sour, freshly squeezed blood orange juice and two organic salts: lime sea salt on the rim and Hawaiian black lava sea salt on the lime garnishes.
So what does a $100 margarita taste like?
In a word: smooth. The hints of vanilla juxtaposed with the salts provide a complex flavor. It’s one of those "dangerous drinks" that’s so refreshing and without a trace of booze burn that one could easily chug-a-lug it, especially when sitting on Plum’s beautiful and intimate patio on a sunny Thursday afternoon. (I’m speaking hypothetically, of course.)
So, bottom line: is it worth $100?
For customers with fat cocktail budgets, absolutely. You probably do only live once, and this is a really delicious and easy-to-drink libation. However, there are those of us who should probably save the Benjamin for the cell phone bill, and that’s cool, too.
Molly Snyder grew up on Milwaukee's East Side and today, she lives in the Walker's Point neighborhood with her partner and two sons.
As a full time senior writer, editorial manager and self-described experience junkie, Molly has written thousands of articles about Milwaukee (and a few about New Orleans, Detroit, Indianapolis, Boston and various vacation spots in Wisconsin) that range in subject from where to get the best cup of coffee to an in-depth profile on the survivors of the iconic Norman apartment building that burned down in the '90s.
She also once got a colonic just to report on it, but that's enough on that.
Always told she had a "radio voice," Molly found herself as a regular contributor on FM102, 97WMYX and 1130WISN with her childhood radio favorite, Gene Mueller.
Molly's poetry, essays and articles appeared in many publications including USA Today, The Writer, The Sun Magazine and more. She has a collection of poetry, "Topless," and is slowly writing a memoir.
In 2009, Molly won a Milwaukee Press Club Award. She served as the Narrator / writer-in-residence at the Pfister Hotel from 2013-2014. She is also a story slam-winning storyteller who has performed with The Moth, Ex Fabula and Risk!
When she's not writing, interviewing or mom-ing, Molly teaches tarot card classes, gardens, sits in bars drinking Miller products and dreams of being in a punk band again.