This Saturday, 3 Sheeps Brewing hosts a tailgate party at its Sheboygan taproom celebrating the 2025 NFL Draft at Lambeau Field in Green Bay.
The April 19 event, in the parking lot at the brewery and taproom, 1837 North Ave., features an appearance by Packers legend and Pro Football Hall of Famer LeRoy Butler, who is an endorser of 3 Sheeps’ Wisconsinitis Cream Ale.
The event, from 11 a.m. until 11 p.m. with an official kickoff at noon, features DJ music from Boogietime’s Matt Brulla, a grilling station by Sheboygan’s Miesfeld’s Triangle Market and an interactive Lambeau Leap photo op.
Guests are encourage to bring their own footballs and play at the event.
Then, from 1 until 2:30 p.m. Butler will appear for photos and autographs (one per person). Butler will only sign Wisconsinitis products and merchandise.
In related news, 3 Sheeps is collaborating with Green Bay’s Badger State Brewing on an NFL Draft collaboration beer called Mr. Irrelevant. It will be available only at Badger State Brewing, 990 Tony Canadeo Run, near Lambeau Field, and in the 3 Sheeps’ Sheboygan taproom.
It will be released on April 24.
“LeRoy’s passion for Wisconsin is unmatched, making him a perfect ambassador,” says 3 Sheeps founder and brewmaster Grant Pauly.
“We couldn’t be more excited to have him as part of the Wisconsinitis story.”
In related news, save the date – May 31 – as 3 Sheeps will celebrate its 13th birthday with a party that includes live music, food, vintage bottle sales, special releases and more.
Born in Brooklyn, N.Y., where he lived until he was 17, Bobby received his BA-Mass Communications from UWM in 1989 and has lived in Walker's Point, Bay View, Enderis Park, South Milwaukee and on the East Side.
He has published three non-fiction books in Italy – including one about an event in Milwaukee history, which was published in the U.S. in autumn 2010. Four more books, all about Milwaukee, have been published by The History Press.
With his most recent band, The Yell Leaders, Bobby released four LPs and had a songs featured in episodes of TV's "Party of Five" and "Dawson's Creek," and films in Japan, South America and the U.S. The Yell Leaders were named the best unsigned band in their region by VH-1 as part of its Rock Across America 1998 Tour. Most recently, the band contributed tracks to a UK vinyl/CD tribute to the Redskins and collaborated on a track with Italian novelist Enrico Remmert.
He's produced three installments of the "OMCD" series of local music compilations for OnMilwaukee.com and in 2007 produced a CD of Italian music and poetry.
In 2005, he was awarded the City of Asti's (Italy) Journalism Prize for his work focusing on that area. He has also won awards from the Milwaukee Press Club.
He has be heard on 88Nine Radio Milwaukee talking about his "Urban Spelunking" series of stories, in that station's most popular podcast.
