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Tuesday, April 14 (today!) is "414 Day" in Milwaukee and this year more than ever we need to rally and Prost. In honor of Brew City's Big Day, OnMilwaukee will host a virtual happy hour at 6 p.m. with special guest and 414 beer maker, Fred "Too Much Metal" Gillich.
To be a part of the city-wide toast, go to OnMilwaukee's Facebook page a little before 6 p.m. on Tuesday with a cherished beverage and get ready to chime in with Milwaukee's unofficially official, Mayor Barrett-approved toast: "414 let's have one more!"
414 beer is a premium-style lager made from German Heirloom Barley, Hallertau Mittlefrüh hops and a German lager yeast strain with 5.1% ABV. Crafted by Vernacular Brewing and made at Mob Craft, 414 beer is brewed under exclusive license in Milwaukee by Milwaukeeans.
Earlier this week, OnMilwaukee asked Gillich a few Qs about his new brew. (And for even more info about the Mil-tastic libation, read this story from Bobby Tanzilo in February.)
OnMilwaukee: For years, you've provided the city with thousands of 414 T-shirts, hats, flags and so on. How did the 414 beer finally happen?
Fred Gillich: I needed the perfect recipe and I’ve got that now, having partnered with Mike Brenner (Brenner Brewing). I’m really proud of this beer. Mike’s a proper Bräumeister.
What does your 414 beer taste like?
A cool, crisp zip, like a Modelo and MGD had a kid. It's the perfect lager for a Milwaukee summer day whether you’re tailgating, porch drinking or yard working. As you know, beer in Milwaukee is a magical social lubricant. Beer kinda brings everyone together, it’s an emotional experience.
What does 414 Day mean to you?
It's a day for the people of Milwaukee. And this beer is for the people of Milwaukee. This beer is 414 everyone! Unless you don't drink. And that's cool, too.
Where can I get 414 beer?
It's available at many liquor stores and bars – all with safe, low-to-no-contact sales procedures. Check out the whole list here.
Molly Snyder grew up on Milwaukee's East Side and today, she lives in the Walker's Point neighborhood with her partner and two sons.
As a full time senior writer, editorial manager and self-described experience junkie, Molly has written thousands of articles about Milwaukee (and a few about New Orleans, Detroit, Indianapolis, Boston and various vacation spots in Wisconsin) that range in subject from where to get the best cup of coffee to an in-depth profile on the survivors of the iconic Norman apartment building that burned down in the '90s.
She also once got a colonic just to report on it, but that's enough on that.
Always told she had a "radio voice," Molly found herself as a regular contributor on FM102, 97WMYX and 1130WISN with her childhood radio favorite, Gene Mueller.
Molly's poetry, essays and articles appeared in many publications including USA Today, The Writer, The Sun Magazine and more. She has a collection of poetry, "Topless," and is slowly writing a memoir.
In 2009, Molly won a Milwaukee Press Club Award. She served as the Narrator / writer-in-residence at the Pfister Hotel from 2013-2014. She is also a story slam-winning storyteller who has performed with The Moth, Ex Fabula and Risk!
When she's not writing, interviewing or mom-ing, Molly teaches tarot card classes, gardens, sits in bars drinking Miller products and dreams of being in a punk band again.