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Mayor Barrett announces new Milwaukee "toast."

Milwaukee has an official new "toast" and Mayor Barrett endorsed it

"Prost!" is Milwaukee's unofficial toast, but OnMilwaukee decided to create a new toast for the city that was even more Milwaukee. So, last month, the digital media company hosted a contest for Milwaukeeans to submit ideas for a new toast at mketoast.com.

The new toast is "414 Let's Have One More!" and Mayor Tom Barrett joined us to unveil it. Friday, April 14 is, of course, "Milwaukee Day."

Nearly 100 ideas for a new Milwaukee toast were submitted to a panel of judges, which included Dr. Garry Davis, UWM Professor and Chair of the Linguistics Department; Angela Damiani, CEO of Newaukee; Evan Christian, WAMI Award-winning musician and owner of Gibraltar Jazz Club and Julio Maldanado, Partner at Maldanano & Morgan advertising agency.

The judges chose their top five favorite toasts based on the following criteria: if the word or words in the toast created a sense of celebration and joy; the meaning behind the toast; the uniqueness to Milwaukee culture; and its ability to pass the test of time and remain relevant for years to come.

Nick Berg, an administrator at St. Robert's School in Shorewood and a former bartender at The County Clare, submitted the winning toast.

"I reckoned it had to be somewhat short and easy to remember, something immediately identifiable and familiar to every Milwaukeean, and something that would evoke equal parts pride and mirth," says Berg. "I was born and raised in Milwaukee. My heart beats Milwaukee."

"414 Let's Have One More" signs and specials will soon appear in numerous local bars and restaurants.

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