By Molly Snyder Senior Writer Published Mar 19, 2025 at 1:31 PM

Of course, every day is a Mil-tastic day to go out and celebrate our beloved Brew City, but Monday, April 14 – aka "414 Day" or "Milwaukee Day" – will be particularly fueled with local pride. 

OnMilwaukee’s third annual celebration at the Harley-Davidson Museum and MOTOR Bar & Restaurant is the place to be for the Milwaukee-est of Milwaukee Day celebrations.

Free for all to attend, the 414 Day fun will once again feature the official Milwaukee toast, raising everyone's glasses at 4:14 p.m. to kick off the event, as well as the return of the 4-pound, 14-ounce burger-eating competition at 6 p.m. 

The first attendees will get a pour of Lakefront Brewery Dive Bar while supplies last. The Red Bull mobile DJ Booth will be onsite spinning tunes and sampling Red Bull.  

There will be giveaways every 30 minutes courtesy of Harley-Davidson Homecoming™ Festival, the Milwaukee Brewers,  the Wisconsin State Fair and Summerfest. 

Plus, the first 414 people can purchase admission tickets to the museum for just $4.14. The H-D shop and H-D Factory Outlet will also be open from 11 a.m. to 5:30 p.m.

Purchase a “414 Let’s Have One More” T-shirt here or at the event. Let the countdown begin to rev it up for the greatest city on the planet!


Molly Snyder started writing and publishing her work at the age 10, when her community newspaper printed her poem, "The Unicorn.” Since then, she's expanded beyond the subject of mythical creatures and written in many different mediums but, nearest and dearest to her heart, thousands of articles for OnMilwaukee.

Molly is a regular contributor to FOX6 News and numerous radio stations as well as the co-host of "Dandelions: A Podcast For Women.” She's received five Milwaukee Press Club Awards, served as the Pfister Narrator and is the Wisconsin State Fair’s Celebrity Cream Puff Eating Champion of 2019.