By Matt Mueller Culture Editor Published Apr 14, 2024 at 9:16 AM

It's today! 414 Day: the Milwaukee-est time of the year, spreading cheer across the good land and beyond. (Be sure to leave out cheese curds for Gruber Claus!)

Of course, every day is a great day to go out and celebrate our beloved Brew City – but Sunday will be particularly high on local pride, with bars, breweries, restaurants, yours truly and more getting into the spirit with deals, festivities and overall excuses to hang out with your fellow fabulous Milwaukeeans. And to make sure you make the most out of your Milwaukee Day, here's a list of places with 414 Day discounts, deals, parties and more. 

Cheers, Milwaukee! (Or should we say "414, let's have one more!")

3rd Street Market Hall
275 W. Wisconsin Ave., (414) 249-5062
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3rd Street Market Hall will celebrate the 414 on Sunday with a special Milwaukee-centric market from 11 a.m. until 5 p.m. Teaming up with Mercadera Market, the Downtown hub will feature 34 local vendors (which I'm going to take as a tribute to a certain MVP Milwaukee Buck player) plus face painting, themed cocktails and other Milwaukee Day celebrations while surrounded by scrumptious food. 

1739 N. Doctor M.L.K. Jr Dr., (414) 301-3170
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Brew City is going to be booming this weekend – and blooming, especially at 414loral where they'll be serving up blooms, bites and bevs for the special local holiday. From 11 a.m. until 2 p.m., the floral shop will invite folks to create 414-themed flower bouquets while noshing on Tots on the Street and sipping offerings from Nomadic Beverage Co. For more information on the event and tickets, click here

Allure MKE
789 N. Jefferson St., (414) 732-6899
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Book yourself an alluring 414 Day experience by heading to Allure MKE in Downtown. Running from 4-9 p.m., Allure's Milwaukee Day festivities will feature food, drink and hookah to purchase as well as beats from DJ Nic Stokes throughout the party – all hosted by the Teezy Talks podcast. For more information on the event, click here

Barrel Burrito Co.
782 N. Jefferson St., (414) 210-4682
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When you think about iconic Milwaukee eats, burritos might not first come to mind – but they just might on Sunday as Barrel Burrito Co., found near Cathedral Square Park, will offer all of its tasty burritos for just $4.14 on Milwaukee Day from 11 a.m. until 4:14 p.m. The Brew City burrito deal will only be for pick-up orders only, and you're only allowed one discount burrito per customer – so snag your money-saving snack on Sunday!

Bars & Recreation
Multiple locations
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No matter your interests, local bar-tertainment brand Bars & Recreation has a place to offer you a great time – and this weekend, they'll all be offering you a great time for an even greater price. Each of the brand's venues will offer their signature interactive activities – axe-throwing at AXE MKE, shuffleboard at NorthSouth Club, inventive mini-golf at Nine Below, private suite karaoke at Amped and HyperBowling, Dartball and curling at the brand new New Fashioned in Deer District – for just $4.14 for the special Cream City celebration. And if that wasn't enough, they'll have drink specials throughout all the venues as well. If you've tried these terrifically entertaining establishments before, there's never been a better excuse to swing back – and if you haven't tried them before, well, there's no reason to wait any longer with these 414 Day deals. For more information and reservations, click here

The Bottle
1753 S. Kinnickinnic Ave., (414) 389-5337
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It may be called The Bottle, but this Milwaukee hotspot will serve up a keg-sized amount of local entertainment in honor of 414 Day. Rocking from 1-6 p.m., The Bottle will showcase Magnetic Minds, Devils Teeth, Local Legends, Bryon Cherry, Deadly Friend and Size 5's – all performing for free. For more information, click here

Cactus Club
2496 S. Wentworth Ave., (414) 897-0663
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This small but mighty Bay View staple is one of the essential Brew City music venues – so, yes, it has 414 Day plans. Quite an impressive slate of 414 Day plans at that, starting with a local artists market full of gorgeous goods, vendors and more. Then, at night, the venue will feature a Milwaukee Day show showcasing a lineup of local music including Sandwich, Lagoon, and YUSI featuring miur and AG. The show starts at 7 p.m. with doors opening a hour before; cover costs $15 at the door and $10 in advance. 

Company Brewing
735 E. Center St., (414) 930-0909
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Be in good company at Company Brewing, which will host a 414 Day function from noon until 2 p.m. (plus brunch beginning at 11 a.m.). In addition to the Riverwest neighborhood hang's usual tasty eats and brews, the venue will soundtrack the snacking and sipping with beats from DJ Sandy beginning at noon. It'll all add up to a great way to start a great day!

The Cooperage
822 S. Water St., (414) 369-2356
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For a four-star 414 Day experience, coop up at The Cooperage on the waterfront where the hotspot will host quite the collection of Milwaukee musicians including Sex Scenes, The Mighty Deerlick, Emmitt James, Force and Video Sex Priest. The Brew City showcase will extend beyond the stage as well with local artists, vendors and more all in attendance as well. For full info on their 414 festivities, click here

1111 N. Water St., (414) 810-1436
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This Water Street hidden gem will celebrate Milwaukee Day with one of the most iconic Milwaukee figures around: the Milverine, who will bring his walking route by the bar to greet attendees and celebrate the special day. If the Milverine isn't enough, Elwood's will also have limited edition 414 t-shirts for sale, tattoo artists, music, eats courtesy of Pigtailz MKE and ... something called a pizza luge? Find out what that's about and more at Elwood's on Milwaukee Day!

Great Lakes Distillery
616 W. Virginia St., (414) 431-8683
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Milwaukee may be nicknames Brew City – but we've got so much more to sippingly celebrate beyond just beer. Over at Great Lakes Distillery, they apparently agree, so they'll be serving up delicious caramel Milwaukiatto slushes for just $4.14 for the first four hours and 14 minutes of the day on Sunday from 11 a.m. until 3:14 p.m. Zip on by for a sip this Sunday!

Harley-Davidson Museum
400 W. Canal St., (414) 287-2789
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Yeah, yeah, you know we had to plug our own Milwaukee Day party. We're teaming up with the Harley Davidson Museum to have a 414 Day worth revving your engines about, celebrating with the biggest of the Brew City parties kicking off at 11 a.m. Throughout the festivities, there will be music from DJ Spunback, tattoos, Milwaukee trivia, giveaways to some of the biggest events of the Cream City summer, a group toast to Milwaukee at 4:14 p.m. complete with the city's official toast ("414, let's have one more!") and a burger eating competition, chewing through a 4.14-lb. patty in the name of Brew City. Between giveaways, gorging and good company, it's going to be the best 414 Day party of them all ... not that we're biased or anything. For more information, click here

Indeed Brewing Company
530 S. 2nd St., (414) 216-9007
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This craft brewery may have originated in Minnesota, but since moving in 2019 in Walker's Point, it's grown some strong roots in Milwaukee – and it knows the best way to celebrate Brew City is with beer. So, on Sunday, Indeed's Walker's Point taproom will host special flights of flavor-infused versions of their popular Hello Milwaukee American lager, in lime, orange, blue raspberry and cherry. To help soak that all up, EA Pastor food truck will serve tacos – and to truly test your Milwaukee love, there will be Brew City trivia as well.  

J. Leinenkugel's Barrel Yard
American Family Field, (414) 902-4201
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Looking to have a home run 414 Day this weekend? Head over to the Brewers' home base and J. Leinenkugel's Barrel Yard from 11 a.m. to 9 p.m. on Sunday, where they'll tap a special brand new Milwaukee-inspired brew: a Berliner Weisse called Fresh, Flavor, Forward. So for a tasty 414 Day with a great view of American Family Field, slide into the Barrel Yard like Bernie Brewer down his signature slide. 

Lakefront Brewery 
1872 N. Commerce St., (414) 372-8800
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As one of the signature names that established and grew the Brew City craft beer scene, of course Lakefront Brewery is celebrating Milwaukee's big day with beer specials. At their Commerce Street HQ, the brewery will offer pints of its favorite Riverwest Stein and Eastside Dark brews for a discounted price: $4.14, obviously. Drink up, Milwaukee!

Milwaukee City Hall
200 E. Wells St.

Celebrate with the ultimate official Milwaukee Day event, hosted right in front of City Hall. Beginning at 10 a.m., the city will drape a special 414 flag in front of the distinguished landmark, followed by complementary burritos and coffee courtesy of Fuel Cafe and BelAir Cantina, a free limited edition T-shirt from 414 Milwaukee, music and multimedia fun from DJ ZSMOOV and Jammin 98.3 FM, and more Milwaukee-themed surprises and community-forward creations. For more info, click here

Milwaukee County Parks
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With the weather finally improving, it's a great time to park yourself at a Milwaukee park – and that'll especially be the case on Sunday, as several County Parks locations will be in the 414 Day spirit. For sticker fans, you can snag a snazzy Milwaukee-themed sticker at the Mitchell Park Domes, Wehr Nature Center, Pulaski Pool, King Community Center and Kosciuszko Community Center. But that's not all: You can also score discounted tickets for the upcoming season at the lovely Boerner Botanical Gardens for just $4.14 on Sunday. For more info – and to nab your awesomely priced admission – click here

Milwaukee Makers Market at Discovery World
500 N. Harbor Dr., (414) 765-9966

Filled with fabulous local vendors and artisans, the Milwaukee Makers Market – hosted once every month – is always a good time. But that'll particularly be the case this first edition of 2024, gathering more than 50 small businesses and makers inside Discovery World to showcase and sell their spectacular work, complete with a gorgeous view of the lakefront and food trucks to keep you sated while shopping around. The market will run from 10 a.m. until 4 p.m. – so don't miss out!

910 E. Keefe Ave.

Why wait until 4/14 to celebrate Milwaukee? Indeed, MKExpanded is getting the Cream City celebrations started early with a full-day festival the Saturday before April 14 – complete with all sorts of live music, vendors, all-ages activities and more gathered at 910 E. Keefe Ave. Sorry, western Massachusetts; we're claiming 4/13 this year too, apparently. For more information, click here

New Barons Brewing Cooperative and Twisted Path Distillery
2018 S. 1st St., (414) 405-8900
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What's better than a Milwaukee Day party? TWO Milwaukee Day parties, bouncing back and forth between the connected locales of New Barons and Twisted Path on Sunday, April 14. Concocted by Experience Milwaukee, their combined festivities will begin at 1 p.m. with performances from Donna Re'nee, Peppers & Pineapples, Joe Wray and 80s Empire scattered at both spots throughout the day, plus food from Hidden Kitchen. You might not go home with just a musical spring in your step and a full belly, either, as the party will giveaway merch, beer and even a 65-inch flat screen TV too! For more info, click here

Nomad World Pub
1401 E. Brady St., (414) 224-8111
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It may be called Nomad World Pub with a global influence, but on Sunday, this Brady Street staple is all about Brew City. Of course, the bar will have its traditional soccer matches on its screens bright and early, but throughout the rest of the day, the Nomad will feature drink specials on local craft brews and spirits, 414 tattoos available beginning at 4 p.m., and DJs Marcus Doucette and Buttasauce keeping things festive and fresh with music from 1-10 p.m.

The Outsider at the Journeyman
310 E. Chicago St., (414) 291-3980
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Live the high life this 414 Day – literally, as one of the city's best rooftop views, The Outsider in the Third Ward, will throw a shindig worthy of its scenic sights. Beginning at 2 p.m., the rooftop bar will offer a number of special themed cocktails centered around the holiday – complete with proceeds going toward a local nonprofit. And while those drinks quench your thirst for tasty Brew City beverages, the party will also quench your thirst for fun with salsa dancing, a tattoo pop-up, live music and much more. 

Potawatomi Casino Hotel
1721 W. Canal St.
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No matter how your sports bets or spins at the roulette wheel land, you can have a winning Milwaukee Day at Potawatomi Casino Hotel. The festivities begin at 1 p.m. with sweet free 414-focused t-shirts, followed by DJs keeping the vibes high from 4-7 p.m. And if the tables are unkind to your wallet, at least the food and drink prices won't be with Dealer's Choice beer, Rehorst vodka and mixers, and Street Eatz specials all costing just $4.14. 

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Here's a 414 Day deal that'll put a smile on your face: The Big Gig is offering a big discount on several of their biggest shows this summer. Between now and midnight on Sunday night, a limited number of discounted tickets will be available over at Ticketmaster for these upcoming Amp headliners: Kane Brown, Motley Crue, Illenium, Keith Urban, AJR, Maroon 5 and Lil Uzi Vert. That discounted price? You guessed it: $41.40. For more information and to take advantage of the Milwaukee Day deal, click here

Truth Lounge
1111 N. Doctor M.L.K. Jr Dr., (414) 732-6899
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Kick it at Social X's third annual 414 Day Kickback on Sunday, hosted at Truth Lounge on MLK Drive. Partying from 3-7 p.m., the Kickback will feature food, drink, games, music from DJ Dub Deezy and much more – and be sure to wear your Milwaukee-repping finest. To reserve your spot and to get more info on the event, click here

1032 E. Center St., (414) 702-6798
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You can't get much more Milwaukee than the Uptowner, the oldest continuously run bar in the city, opened all the way back in 1884. So head up to the Uptowner for 414 Day, where they'll have Pat Reedy, Jayke Orvis and The Dim Peepers all performing throughout the day in the cozy, neighborly Riverwest classic. For more info, click here

1818 N. Farwell Ave., (414) 242-8200
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One of the newest venues in the city will get into the 414 Day fervor this weekend with a special show putting on a plethora of local musicians. The 8 p.m. show will feature Milwaukee artists Gerald Walker, Mike Regal, Valerie Lighthart and Will Pfrang & The Good Land Gang, all taking the greenery-filled East Side stage. Whether you're wanting to discover a new venue or a new act, the 414 Day show should be a spectacular way to celebrate Cream City.

Matt Mueller Culture Editor

As much as it is a gigantic cliché to say that one has always had a passion for film, Matt Mueller has always had a passion for film. Whether it was bringing in the latest movie reviews for his first grade show-and-tell or writing film reviews for the St. Norbert College Times as a high school student, Matt is way too obsessed with movies for his own good.

When he's not writing about the latest blockbuster or talking much too glowingly about "Piranha 3D," Matt can probably be found watching literally any sport (minus cricket) or working at - get this - a local movie theater. Or watching a movie. Yeah, he's probably watching a movie.