By Matt Mueller Culture Editor Published Apr 14, 2023 at 7:56 AM

We're less than 24 hours away from 414 Day, the Milwaukee-est day of the year, spreading cheer across the good land and beyond. (Be sure to leave out cheese curds for Gruber Claus!)

Of course, every day is a great day to go out and celebrate our beloved Brew City – but Friday will be particularly high on local pride, with bars, breweries, restaurants and more getting into the spirit with deals, festivities and overall excuses to hang out with your fellow fabulous Milwaukeeans. And to make sure you make the most out of your Milwaukee Day, here's a list of places with 414 Day discounts, deals, parties and more. 

Cheers, Milwaukee! (Or should we say "414, let's have one more!")

414 Milwaukee
207 E. Buffalo St. #318, (414) 465-8009
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In a wholly surprisingly turn of events, a store with 414 right there in its name famed for creating 414 gear and attire is celebrating 414 Day. Yep, for the most 414-rific 414 Day possible, spin by 414 Milwaukee's headquarters in the Third Ward for their festivities – including free 414 beer while you peruse all of their Brew City swag, a look at their new 414 baseball jersey and copies of local author Jenna Kashou's new book "Milwaukee Scavenger." Before all of that, pop by City Hall at 8 a.m. for a 414 Day flag unfurling with breakfast burritos, coffee, Milwaukee Pro Soccer gear and good MKE vibes.

Bars & Recreation
Several locations (AXE MKE, Nine Below, NorthSouth Club, Amped)
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Bars & Recreation has a number of ways to celebrate Milwaukee Day next Friday – whether it's karaoke-ing the night away at Amped, making it a FORE-14 Day with mini-golf at Nine Below, chucking axes at AXE MKE or shuffling your way over to shuffleboard at NorthSouth Club. But while they have a lot of options, the price for all of them will be the same throughout 414 Day: a fitting $4.14 per person. So whether it's with sharp axes or sharp notes, you're saving this Brew City holiday. 

Cactus Club
2496 S. Wentworth Ave., (414) 897-0663
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This small but mighty Bay View staple is one of the essential Brew City music venues – so, yes, it has 414 Day plans. Quite an impressive slate of 414 Day plans at that, with a full lineup of local music hitting its stage on Friday night including Spider Creek, Social Caterpillar, DarylAnne and Pulpa De Guayaba, plus an opening set from ... a secret mystery performer! Entertainment AND intrigue: They're both on the setlist for Cactus Club's Milwaukee-centric show. Show starts at 7:30 p.m. with doors opening a half-hour before; cover costs $14. 

Central Standard Crafthouse & Kitchen
320 E. Clybourn St., (414) 455-8870

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A lot of events are doing $4.14-priced things for 414 Day on Friday. But you know what's even better than only paying $4.14? Paying no dollars! And that's the price of your first Old Fashioned during happy hour at Central Standard's Downtown hub. Starting at 4:14 p.m. and running through 5:30 p.m. on Friday, every customer's first Brandy Old Fashioned will be on the crafthouse. For more information and details, click here

Company Brewing
735 E. Center St., (414) 930-0909
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Spend your 414 Day in good company at Company Brewing, where the Riverwest restaurant, bar and craft brewery will host a special show via MKE Music Night with Latin ensemble Los Mitoteros taking center stage and getting attendees dancing off their dinners and drinks. Cover costs $10 for this 21-and-over show; for more information, click here

Component Brewing Company
2018 S. 1st St. #169, (414) 988-0100
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Component will turn into Com-pierogi-nent on 414 Day. (My apologies to the written word.) In addition to celebrating Milwaukee's special day, Component will ring in its new Polish-style pilsner – called Pierogi Pils – with Hot Dish Pantry cooking up actual pierogi of all kinds to snack on as well as discounts on all of its merch. Festivities begin at 4 p.m.; for more information, click here

The Cooperage
822 S. Water St.
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This lakefront favorite will be making waves on 414 Day as the venue will team up with local music website Breaking & Entering for a special Milwaukee art and music night. The performances start at 8 p.m., with Tigera, Twan Mack, BJ Seidel and Reality TV all set to hit the Cooperage stage along with DJ DRiPSweat providing energy in between sets and live art from Non-Pop. Cover costs $10; for more details, click here

1111 N. Water St., (414) 810-1436
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This Water Street locale may take its name from a Chicago-set classic, but it'll be all Brew City on April 14, starting the weekend off right at 2 p.m. with drink specials running through 8 p.m., food from Las Virellas food truck, beats from Steve Marxx and live body art throughout the day. And if you'd like to wear your Milwaukee pride albeit a little less permanently, limited edition 414 Day t-shirts will also be available for sale. So make your way over to Elwood's – no need to fly your car off a freeway ramp or cause a massive pile-up of cars on the way, though. 

The Explorium Brewpub
143 W. St Paul Ave., (414) 423-1365
5300 S. 76th St. Unit 1450A, (414) 423-1365
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This craft brewery's 414 Day plans aren't waiting until 4/14. In fact, they've already begun as Explorium is holding 414 Day photo challenge. Between now and April 10, snap a photo of an Explorium brew with a local landmark and submit it to the brewery via social media for a chance to win gift cards, an Explorium t-shirt or a four-pack. For more details and specifics on how to apply your pics, check out Explorium's event listing

Harley Davidson Museum
400 W. Canal St., (414) 287-2789
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Yeah, yeah, you know we had to plug our own Milwaukee Day party. We're teaming up with the Harley Davidson Museum to have a 414 Day worth revving your engines about, celebrating Brew City from 3-7 p.m. featuring nifty prizes, a free pour of Riverwest Stein and – as the spotlight event – a group toast to Milwaukee at 4:14 p.m. complete with the city's official toast. ("414, let's have one more!") Plus, for those who show up fashionably on time, the first 120 through the doors will score a free State Fair ticket and a commemorative koozie. It's going to be the best 414 Day party of them all ... not that we're biased or anything. For more information, click here

Historic Milwaukee, Inc.
235 E. Michigan St., (414) 277-7795
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Celebrate Milwaukee of the present with Historic Milwaukee, Inc., which will host a special 414 Day sale from 10 a.m. until 3 p.m. both online and in-person on its iconic neighborhood posters. All of its posters will cost just $4.14, while a combo poster will run you just $15.86 – aka $4.14 off its usual price. For more details and information on the poster sale, click here – and start planning a place on your walls for this great Milwaukee art. 

Indeed Brewing Company
530 S. 2nd St., (414) 216-9007
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This craft brewery may originally hail from our neighbors to the west, but ever since opening a spot here in 2019, Indeed's felt like one of the Brew City family. And indeed, Indeed will celebrate its second home's big day by pouring some special small-batch infusion kegs of its Hello, Milwaukee lager – some infused with orange juice and zest, others infused with coffee and one even infused with dried chile de árbol and cinnamon to bring some heat to your happy 414 Day. So drop by on Friday and give a proper Milwaukee hello to these special edition Hello, Milwaukee hops. 

Lowlands Group
Several locations
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It's high time you spun by the Brew City favorite Lowlands restaurants – whether it be Hollander, Centraal, Benelux or Buckatabon. And to further influence you, on 414 Day, its Belgium-based collaboration High Speed Wit beer will be available for just (you guessed it) $4.14 on this special day. So zip on by and sip on by!

Milwaukee Admirals
(414) 227-0550
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Even if it wasn't 414 Day, there'd be a lot to celebrate at the Admirals game on April 14. After all, the local hockey club just clinched another postseason visit, making another play toward the Calder Cup. But in case intense on-ice action wasn't enough, at the Ads' Friday night home spat against the rival Chicago Wolves, the team will celebrate Brew City with everyone in attendance scoring a free admission ticket for Summerfest. And to make sure the night ends victorious no matter the final score, Stone Temple Pilots will perform a free postgame concert as well. For more info on this power play of a Milwaukee Day party, click here

Milwaukee Brewers
1 Brewers Way, (414) 902-4000
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In case the Brewers haven't given you enough to cheer about this young season, the team is celebrating 414 Day with a flash sale to help you score tickets for this up-and-coming club. From 10 a.m. until 11:59 a.m., select tickets for the Brew Crew's upcoming April 24-26 series against their former AL East foe Detroit Tigers will be on sale for just $4.14. To snag your tickets, click here – and we'll see you at the ball game!

Oak Barrel Public House
1033 N. Doctor M.L.K. Jr Dr., (414) 897-8320
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The Brewers baseball season has gotten off to a bang – and though the team is on the road now, you can still hit a baseball-loving home run at Oak Barrel Public House, which will serve up "a bing and a bang" (aka a pint of Broken Bat Brewing Co.'s Ball and Glove cream ale along with a shot of Jameson) for just $4.14 throughout Friday. So barrel up a visit to Oak Barrel for your Brew City celebrations (and while hopefully watching the Brew Crew score another win). 

The Outsider
310 E. Chicago St., (414) 291-3980
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One of the best views of the city will host one of the best 414 Day celebrations on Friday. Starting at 2 p.m., The Outsider will host an impressive lineup of local talent – including Protege, DarylAnne, Big Ap, DJ Gemini Gilly and more – performing throughout the day alongside local vendor pop-ups, with proceeds going toward True Skool. Enjoy a great view for a great cause on a great day. For more information, click here

Potawatomi Hotel & Casino
1721 W. Canal St., (800) 729-7244
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The slots being ungenerous? The table games taking more than they're giving? Your sports bets turning into bad beats? Well, on 414 Day, no matter how your bets play out, you can leave Potawatomi Hotel & Casino a winner by snagging a slick free 414 MKE Day t-shirt at Bar 360 from noon until 6 p.m. 

Social X
(414) 426-5373
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Kick it at the Social X 414 Day Kickback next Friday. Hosted at Walkers Lounge from 6-10 p.m., the diverse young professionals group will serve up food, drink, games, music from DJ Mister Martin and overall good vibes as attendees celebrate what makes Milwaukee great: your fellow Milwaukeeans! As an added bonus, the first 100 people will receive a special 414 Day cup. For more information on the event and to RSVP, click here

Sprecher Brewery
701 W. Glendale Ave., (414) 964-7837 
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This classic local brewery and root beer icon will brew up some Milwaukee fun for 414 Day. At the Sprecher gift shop, its beloved root beer will sport a new Brew City-centric look – and a new price, at just $5. Or you can snag a four-pack as well as a Milwaukee Day Sprecher cap for $22 – and if you're one of the first 40 people to buy that combo, you'll also score a custom Milwaukee Day magnet. Add in the fact that brewery tours will be discounted for 414 Day, and you have plenty of reasons to celebrate with Sprecher next week. For more information on booking tours and 414 Day, click here

The Tonic Tavern
2335 S. Kinnickinnic Ave., (414) 455-3205
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Had a long week? The Tonic Tavern will indeed have the tonic to cure what ails you on Friday: a 414 Day party starting at 4 p.m., complete with highlighted tap brews from Milwaukee Brewing Company and live music from a special to-be-announced local performers. And it all comes hosted in the Bay View bar's delightfully cozy confines. For more information, click here

Uncle Buck's
1125 N. Doctor M.L.K. Jr Dr., (414) 988-0355
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Celebrate Milwaukee while looking out over Milwaukee at Uncle Buck's thanks to their rooftop 414 Day party. Hosted from 4-7 p.m. on the top floor of the Old World Third Street hangout, Uncle Buck's Milwaukee Day festivities will serve up unlimited Lakefront Brewery beverages and State Line Distillery drinks for $45 – and in case that deal didn't make you feel enough like a winner, you can score prizes as well with its hourly raffles. To reserve your spot, buy your ticket right here

Urban Harvest Brewing Company
1024 S. 5th St., (414) 249-4074
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What's better than celebrating Brew City with some beer? Celebrating Brew City with some discount beer! That's right: To ring in the hometown holiday, Urban Harvest in Walker's Point will cut the price of its first brew – fittingly its 414 Golden Ale – with $4 pints and $4 off of its four-packs. A great day for Milwaukeeans as well as for their bank accounts! (Maybe less so for their livers.)

UW Credit Union
Several locations
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Now here's a 414 Day withdrawl that's earning interest. (Financial humor!) In honor of Friday's special hyper-local holiday, all ten of UW Credit Union's Milwaukee-area locations will be giving away 12 oz. bags of freshly ground medium roast Colectivo Coffee to all who stop in. The powerful powderized beans will only be available while supplies last – so stop in earlier than later!

Matt Mueller Culture Editor

As much as it is a gigantic cliché to say that one has always had a passion for film, Matt Mueller has always had a passion for film. Whether it was bringing in the latest movie reviews for his first grade show-and-tell or writing film reviews for the St. Norbert College Times as a high school student, Matt is way too obsessed with movies for his own good.

When he's not writing about the latest blockbuster or talking much too glowingly about "Piranha 3D," Matt can probably be found watching literally any sport (minus cricket) or working at - get this - a local movie theater. Or watching a movie. Yeah, he's probably watching a movie.