The Admirals unveiled their new logo and color scheme tonight during a party / fashion show at the Potawatomi Bingo Casino Stage at the Summerfest grounds.
The logo is depicted above, and was designed by Joe Locker of Yes Men, a Milwaukee ad agency.
The tag line "Never Say Die" has been confusing drivers from billboards around Milwaukee for several days.
Admirals president Jon Greenberg expects merchandise sales to increase because of the new logo. "Everybody is telling us that skull and crossbones is a hot image these days," he said, citing the popular movie "Pirates of the Caribbean II." "We didn't know that when we started this a year ago, but we think people are going to like it."
The color of the road jerseys will be "battleship gray."
Greenberg said that the team's mascot -- a large fuzzy orange dog named "Roscoe" will not be impacted by the logo change."
The logo is depicted above, and was designed by Joe Locker of Yes Men, a Milwaukee ad agency.
The tag line "Never Say Die" has been confusing drivers from billboards around Milwaukee for several days.
Admirals president Jon Greenberg expects merchandise sales to increase because of the new logo. "Everybody is telling us that skull and crossbones is a hot image these days," he said, citing the popular movie "Pirates of the Caribbean II." "We didn't know that when we started this a year ago, but we think people are going to like it."
The color of the road jerseys will be "battleship gray."
Greenberg said that the team's mascot -- a large fuzzy orange dog named "Roscoe" will not be impacted by the logo change."
Host of “The Drew Olson Show,” which airs 1-3 p.m. weekdays on The Big 902. Sidekick on “The Mike Heller Show,” airing weekdays on The Big 920 and a statewide network including stations in Madison, Appleton and Wausau. Co-author of Bill Schroeder’s “If These Walls Could Talk: Milwaukee Brewers” on Triumph Books. Co-host of “Big 12 Sports Saturday,” which airs Saturdays during football season on WISN-12. Former senior editor at OnMilwaukee.com. Former reporter at the Milwaukee Journal Sentinel.
