The owners of Ugly's Pub on Old World Third Street are opening a new dance club - ALLY - with a year-round rooftop deck. It will launch with a New Year's Eve party.
ALLY Dance Club, an elevated nightclub experience, boasts a year-round, heated rooftop deck with a panoramic view.
The dance club will open just in time to capture the last event of the holiday season.
"I’m excited to announce that our team will be opening ALLY Dance Club with our huge New Year’s Eve party. It is truly and honor for me to serve our great city, and I’m thrilled to re-enter Milwaukee’s Nightclub Scene," said co-owner Dustin Bowie.
Bowie, and co-owner Rob Settecase are the team that opened Ugly’s Pub earlier this year at 1125 N. Old Word 3rd St. The construction work on the building reclaimed "ugly" materials and made a beautiful place featuring recycled materials like brick, chains, light fixtures and floorboards.
ALLY will occupy the second level of the of the remodeled building and uses a patriotic theme for an all-American feel.
"ALLY infuses energy and style with a splash of sophistication and random acts of sexiness," Bowie wrote in a news release.
"ALLY’s trendsetting design includes intense video features, a boisterous sound system and a breathtaking rooftop deck with panoramic views of the city’s Downtown skyline."
The new hot spot is using social media to get the word out of the party and club launch on Facebook and Twitter.