Do you hear what I hear? Because I hear another Milwaukee radio station going full-on festive as B93.3 FM flipped the switch this morning, going all holiday music through the end of the year. 

The station officially went completely Christmas at 7 a.m. this morning with Bing Crosby's iconic rendition of "It's Beginning to Look A Lot Like Christmas." The station's programming for the rest of the holiday season will range from the classic carols and Christmas-y croons to new holiday hits; today's initial lineup featured the likes of Perry Como's "Home for the Holidays," Taylor Swift's "Santa Baby," "The Chipmunk Song" and Jose Feliciano's "Feliz Navidad," just to name a few. 

B93.3 FM is the second local radio station to make the highly anticipated holiday pivot this season. Oldies station 106.9 WRXS FM hopped into holiday mode sooner than usual earlier this month, switching to Christmas music on Nov. 1 as opposed to the typical mid-November timing. Fellow festive radio station 95.7 BIG FM has teased its seasonal switch on social media, but hasn't officially made the pivot yet. 

B93.3 FM's holiday music programming will continue all the way through 6 p.m. on New Year's Eve. 

For more information on the station's holiday music – and to even have a listen away from the traditional radio dial – visit B93.3 FM's website. And for more holiday festive fun, stay tuned to OnMilwaukee.