By Bobby Tanzilo Senior Editor/Writer Published Oct 01, 2019 at 8:01 AM

Fond du Lac-based Badger Liquor, Wine & Spirits, the state’s largest wine and spirits distributor, has launched a new app to help Wisconsin consumers locate any specific wine or spirit among the more than 10,000 bars, restaurants and retail stores to which the company delivers.

Wondering which bar in Beloit pours your favorite bourbon or which wine shop in Waukesha has that special cabernet you love?

The new app can help.

"We realized that people want to know where they can buy their favorite products," says Badger Liquor President Lacey Sadoff. "We knew we had the information and technology to create an app to make answering those questions quick and easy."

Via the app you can either find a product – any wine varietal, any type of liquor, any brand – or a place, including everything available there, top sellers at the place and more, using either a list view or a map view.

"In our industry, this feels cutting edge," says Sadoff. "I’m proud that we created this app and our excitement is three-fold. First, to the people of Wisconsin, by giving them the information they want, second, to promote our suppliers’ products, and third, to support our customers’ establishments to help them be successful."

As for Buffalo Trace?

"If the (bar, restaurant or store) has purchased it in the last six months, it will show up (on the app)," says Badger Liquor's Anne Siikarla. "It doesn’t mean it will be on the shelf or behind the bar, but you will know who gets that small allocation. When allocations come out, the person will know that this bar gets it or this store gets a few bottles and can follow up with the establishment itself."

You can download the Badger Liquor Product Finder App at no cost on iTunes and Google Play.

More information is at

Bobby Tanzilo Senior Editor/Writer

Born in Brooklyn, N.Y., where he lived until he was 17, Bobby received his BA-Mass Communications from UWM in 1989 and has lived in Walker's Point, Bay View, Enderis Park, South Milwaukee and on the East Side.

He has published three non-fiction books in Italy – including one about an event in Milwaukee history, which was published in the U.S. in autumn 2010. Four more books, all about Milwaukee, have been published by The History Press.

With his most recent band, The Yell Leaders, Bobby released four LPs and had a songs featured in episodes of TV's "Party of Five" and "Dawson's Creek," and films in Japan, South America and the U.S. The Yell Leaders were named the best unsigned band in their region by VH-1 as part of its Rock Across America 1998 Tour. Most recently, the band contributed tracks to a UK vinyl/CD tribute to the Redskins and collaborated on a track with Italian novelist Enrico Remmert.

He's produced three installments of the "OMCD" series of local music compilations for and in 2007 produced a CD of Italian music and poetry.

In 2005, he was awarded the City of Asti's (Italy) Journalism Prize for his work focusing on that area. He has also won awards from the Milwaukee Press Club.

He can be heard weekly on 88Nine Radio Milwaukee talking about his "Urban Spelunking" series of stories.