By Jeff Sherman Staff Writer Published Feb 04, 2015 at 5:37 PM Photography: Royal Brevvaxling

"Bar Month" at – brought to you by Stoli Vodka, Altos Tequila, Fireball, OR-G, Jim Beam, Plymouth Gin and 2 Gingers – is back for another round! The whole month of February, we're serving up intoxicatingly fun articles on bars and clubs – including guides, the latest trends, bar reviews, the results of our Best of Bars poll and more. Grab a designated driver and dive in!

VISIT Milwaukee has released the fifth installment in its tourism video series, with a film featuring beer and brewing.

I often say that beer and brats are an amazing side dish in Milwaukee today, and our city should always toast to beer's importance. Some like to shy away from the beer culture, but we should embrace it and drink it in.  Responsibly, of course. 

The new video offers a snapshot of Milwaukee’s beer and brewing culture, from its brewing roots with Miller, Pabst, Blatz and Schlitz to the evolving culture today, led by Sprecher Brewing Co., Lakefront Brewing, Inc., Milwaukee Brewing Co., Brenner Brewing Co. and countless others.  

"At VISIT Milwaukee we strive to represent all of the important cultural aspects that help to brand the city, including our rich beer history," said Megan Gaus, director of marketing and communications at VISIT Milwaukee. "We made this video to inspire beer tourism to our region and to highlight the foundation that gave Milwaukee the name of ‘brew city,’ which is still very much alive today."

This video goes beyond the bars and shows the many beer-related activities one can find in Milwaukee, such as touring the historic Pabst Mansion, walking through Forest Home Cemetery to see the final resting place of legendary beer barons, beer gardens and more.

The leisure video series is used to help elevate Milwaukee’s image and brand the city.

Jeff Sherman Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.