I like beer. Surprising, right? You grow up in Milwaukee, and beer is everywhere. It's good.
Yet, like everything, beer is changing. And quite drastically. Brands come and go and fad in and out of bars, stores and marketing circles.
What you drink is dictated by your tastes, sure. But your suds also are subject to where you drink and who you drink with.
This post was very interesting. Look at it.
Michelob's market share fell 72 percent from 2006 to 2011. The brand is basically gone. Look at the others on the list. Amstel Light, MGD and Bud Select. Huge drops.
A local bar owner told me recently that Spotted Cow sells very well, sometimes better than Miller Lite. Indeed, there are plenty of options out there and tastes are seemingly always changing.
I wonder, what beer do you no longer drink? For me, it's probably MGD. It used to be a staple. Now, I hardly ever drink it. Chime in, drink responsibly and cheers!
A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.
He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.
Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts. He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.
He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.
He also thinks you should read OnMilwaukee each and every day.