By Matt Mueller Culture Editor Published Apr 21, 2023 at 12:56 PM

Get ready for another round of the Bloody Mary Festival – but with a slightly different mix, as the hangover cure-slinging hangout will return on Saturday, Aug. 12, this time at Henry Maier Festival Park. 

The previous three Bloody Mary Festivals – including its first Brew City serving in 2019 – all took place in the plaza outside Fiserv Forum in Deer District. This summer's edition, however, will move to the Mid Gate Pavilion – aka the former Johnson Controls Pavilion – on the Summerfest grounds. 

What hasn't changed, though, is that the Bloody Mary Festival will celebrate all sorts of locally made renditions of the tomato-based tonics (hopefully with a chaser, if they're doing it right) for attendees to sample and vote for as the people's choice winner. Along with Bloody Marys of all types and toppings, the fourth annual festival will feature snacks, photo ops, tomato-y temporary tattoos and more. 

Vendors and participants in this year's Bloody Mary Festival will be announced as it draws closer – but tickets are available now at the event's website. The festival takes place in two sessions, with the early set pouring from 11:15 a.m. (10:30 a.m. for VIP ticket holders) until 1:30 p.m. and the later session pouring from 3:45 p.m. (3 p.m. for VIPs) until 6 p.m. For more information and to purchase admission, visit the Bloody Mary Festival's website

And for more summer festival updates, stay tuned to OnMilwaukee.

Matt Mueller Culture Editor

As much as it is a gigantic cliché to say that one has always had a passion for film, Matt Mueller has always had a passion for film. Whether it was bringing in the latest movie reviews for his first grade show-and-tell or writing film reviews for the St. Norbert College Times as a high school student, Matt is way too obsessed with movies for his own good.

When he's not writing about the latest blockbuster or talking much too glowingly about "Piranha 3D," Matt can probably be found watching literally any sport (minus cricket) or working at - get this - a local movie theater. Or watching a movie. Yeah, he's probably watching a movie.