This story originally ran in 2019. But on a weekend in Wisconsin, this story is almost always relevant.
The origin of the Bloody Mary "chaser" is an enigma, even though Milwaukeeans – including the one writing this article – would prefer to be in the know.
Sure, that regular at that bar said the chaser was invented in a small Wisconsin tavern somewhere just north – or was it south – of Milwaukee. Grandpa swears it started after a war or after Prohibition or something like that. And that guy’s roommate said it was a genius marketing move made by Miller Brewing many moons ago.
But the truth is nobody – not even Google – knows for sure how the tradition of serving a tiny glass or bottle of beer with boozy tomato juice began.
What we do know, however, is that if we travel past Wisconsin – except for parts of Minnesota – chances are the barkeep will think you’re either a scammer or a cheap-ass for asking for free beer with your brunch cocktail.
"I've been to many states where you ask for a chaser and they're very confused," says Charlie Chaparas, a bartender at Camino, 434 S. 2nd St. "I love this state we live in. ‘Where's my little glass of booze to go with my big glass of booze?’"
Deanna Morales, the beverage manager at Engine Company No. 3, 217 S. National Ave., says it’s easy to spot a Bloody Mary buyer who’s not from Wisco.
"Out-of-towners will sometimes look confused for a minute when we serve a Miller with their bloody, but then they usually get a look on their face, nod and say something like, ‘Oh yeah, we’re in Wisconsin,’" says Morales.
The refreshing crispness of a beer paired with the thicker, richer cocktail undoubtedly serves a purpose for the palate, but whether or not the chaser has another intent is uncertain.
Sarah Jonas, co-owner of Lulu Cafe and Bar, 2265 S. Howell Ave., also has a theory on the history of the chaser – and it seems as plausible as any.
"Maybe it’s as simple as this is Wisconsin and we just like our beers," says Jonas.
Which "Mary" the drink was named after is also debatable. Some say it’s Queen Mary I of England; others believe that it's named after Canadian actress Mary Pickford or a waitress, possibly from Chicago.
I have a theory on the name, as well. Since we don't know for certain, I’m gonna go with Mary Ann Menard, a former slave and healer known as "Wisconsin’s first doctor," as the cocktail’s namesake. Plus, because she was a medical practitioner, the "bloody" part of the name seems germane as opposed to gory.
The chaser’s name is also a bit perplexing, being that it’s more of a "beer back" than a beverage that chases or follows the cocktail. Bloody Mary drinkers rarely-to-never polish off the entire cocktail and then shoot the beer.
Bars and restaurants vary in the type of beer served as a chaser. For example, at O’Lydia’s Bar & Grill bloodies come with a Miller Lite, but for 50 cents drinkers can substitute any tap beer as a chaser. Lulu Cafe customarily serves a chaser of Schlitz, but will swap it for something else if a customer asks. And at Camino, anything goes.
"Our staff is trained to ask customers what kind of chaser they would like," says Chaparas. "We offer any of our tap beers as a chaser unless we have a rare, super-expensive beer pouring."
But perhaps Rick Sackett, co-owner of O’Lydia’s, 338 S. 1st St., has the best reasoning for the chasers existence, aside from being another contribution to Milwaukee's unique drinking culture.
"Beer is good," he says. "So any reason to include beer is good, too."
Molly Snyder grew up on Milwaukee's East Side and today, she lives in the Walker's Point neighborhood with her partner and two sons.
As a full time senior writer, editorial manager and self-described experience junkie, Molly has written thousands of articles about Milwaukee (and a few about New Orleans, Detroit, Indianapolis, Boston and various vacation spots in Wisconsin) that range in subject from where to get the best cup of coffee to an in-depth profile on the survivors of the iconic Norman apartment building that burned down in the '90s.
She also once got a colonic just to report on it, but that's enough on that.
Always told she had a "radio voice," Molly found herself as a regular contributor on FM102, 97WMYX and 1130WISN with her childhood radio favorite, Gene Mueller.
Molly's poetry, essays and articles appeared in many publications including USA Today, The Writer, The Sun Magazine and more. She has a collection of poetry, "Topless," and is slowly writing a memoir.
In 2009, Molly won a Milwaukee Press Club Award. She served as the Narrator / writer-in-residence at the Pfister Hotel from 2013-2014. She is also a story slam-winning storyteller who has performed with The Moth, Ex Fabula and Risk!
When she's not writing, interviewing or mom-ing, Molly teaches tarot card classes, gardens, sits in bars drinking Miller products and dreams of being in a punk band again.