By Jeff Sherman Staff Writer Published May 05, 2010 at 2:26 PM
Summer on Milwaukee's lakefront officially opens on May 22 with the re-opening of Bradford Beach, its beach house, beach hut and the Bradford Beach AVPNext Beach Volleyball Series tournament.

This is the third season of the "new" Bradford Beach and this year will bring several new events and a new on site manager, Liz Pawlenty.

New events include the Bradford Beach AVPNext Beach Volleyball Series tournament (May 22-23), beach volleyball leagues, the return of AVP Pro Beach Volleyball (July 10), the Fresh Coach Volleyball Challenge (Aug. 21), the Sands and Bands Endless Summer Beach Party (Sept. 18), several beach cleaning days and an Oct. 2 volleyball series.

Hi-Hat Lounge and Garage is back this season with food and drink service and, once again, is a proud sponsor at the beach.

Jeff Sherman Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.