By Lori Fredrich Senior Food Writer, Dining Editor, Podcast Host Published Jul 06, 2022 at 11:02 AM

Thanks to extended morning hours and offerings from Mid-Way Bakery and Supernova Coffee + Doughnuts, you can get breakfast, lunch and dinner at 3rd Street Market Hall, 275 W. Wisconsin Ave.

The Downtown food hall, which offers convenient entry points on Wisconsin Avenue, 2nd Street and Michigan Avenue (along with access through the Milwaukee Skywalk), has expanded their hours with a growing number of vendors offering breakfast items from 8 a.m. to 11 a.m. Monday through Friday and 9 a.m. to 11 a.m. on Saturday and Sunday.  

Start your day off with a morning buzz from Supernova Coffee + Doughnuts, which offers a full menu of coffee and espresso drinks, along with options like matcha and chai lattes, steamers (steamed milk, flavored syrups and whipped cream) and hot chocolate.  Be sure to check out their specialty lattes, which include iced pistachio matcha lattes, the Golden Record Latte (flavored with vanilla, honey, cinnamon and the option to add cayenne pepper for a morning kick), and their beautiful Cosmic latte (available hot or iced) with just the right amount of edible glitter to brighten up your morning.

Craving something sweet? You can also order from an evolving menu of housemade doughnuts including glazed, frosted or sugared yeast-raised doughnuts, potato doughnuts, old fashioned cake doughnuts, fritters and cinnamon sugar bites.

Supernova doughnutsX

Of course, you can also order specialty doughnuts like their amazing new chai puppy chow doughnut, a yeast-raised doughnut dipped in chocolate icing and topped with a swirl of Mid-Way Bakery cream cheese buttercream and  sprinkled with chai puppy chow from Hot Dish Pantry.

Supernova chai puppy chow doughnut and latteX

Doughnuts are also available by the dozen, so you can treat the entire office if you’re feeling generous.

There’s more sweetness to be found at Mid-Way Bakery, which offers a daily selection of freshly baked croissants (plain and flavored), delectable Danish pastries (in flavors like blueberry or raspberry cream cheese and caramelized banana) and personal-sized sour cream coffee cakes (standard cinnamon or studded with fruit).

But that’s not all. You can also curb your morning appetite with their new selection of breakfast sandwiches.

Breakfast sandwiches from Mid-Way BakeryX

And you’ve got choices. Every sandwich featured soft, flavorful scrambled eggs (3 eggs with a sprinkling of fresh chives) and melted cheddar cheese, but it’s available on your choice of a soft housemade hoagie roll or a plain croissant. 

Hoagie with eggs, cheese and bacon
Hoagie with eggs, cheese and bacon

From there, you can choose to add ham, bacon, breakfast sausage or “veggies” (a combination of sauteed kale, sliced fresh tomatoes, pickled peppers and herbed cream cheese).

Veggie breakfast sandwich on a croissant
Veggie breakfast sandwich on a croissant

The sandwiches are substantial so your stomach won’t be growling again until at least the lunch hour.

3rd Street Market Hall is open for business Monday through Thursday from 8 a.m. to 8 p.m., Friday from 8 a.m. to 10 p.m., Saturday from 9 a.m. to 10 p.m. and Sunday from 9 a.m. to 7 p.m. The bar is open later.

Lori Fredrich Senior Food Writer, Dining Editor, Podcast Host

Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with each and every dish. She’s had the privilege of chronicling these tales via numerous media, including OnMilwaukee and in her book “Milwaukee Food.” Her work has garnered journalism awards from entities including the Milwaukee Press Club. 

When she’s not eating, photographing food, writing or recording the FoodCrush podcast, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.