This morning I posted in my blog about a great fish fry at The Harmony Inn in Greendale and it reminded us here at OnMilwaukee.com that headlines really matter.
We realized once again that there are certain buzzwords that really get Milwaukee readers going.
"Front Row Amy," "fish fry," "Favre" and "porn" immediately came to mind as some of those. Molly Snyder immediately added "sex," "bars," "restaurants" and "free."
Andy Tarnoff dished up "AJ Bombers" and "MMA."
Once upon a time the name "Gokey" did the trick, too.
I guess if I were smart – in fact, if all of us here were savvier – we'd work these words into all our headlines. We don't, but maybe we should, since we're an indie internet company that survives by selling page impressions.
What are the words that immediately pull you into a story?
Born in Brooklyn, N.Y., where he lived until he was 17, Bobby received his BA-Mass Communications from UWM in 1989 and has lived in Walker's Point, Bay View, Enderis Park, South Milwaukee and on the East Side.
He has published three non-fiction books in Italy – including one about an event in Milwaukee history, which was published in the U.S. in autumn 2010. Four more books, all about Milwaukee, have been published by The History Press.
With his most recent band, The Yell Leaders, Bobby released four LPs and had a songs featured in episodes of TV's "Party of Five" and "Dawson's Creek," and films in Japan, South America and the U.S. The Yell Leaders were named the best unsigned band in their region by VH-1 as part of its Rock Across America 1998 Tour. Most recently, the band contributed tracks to a UK vinyl/CD tribute to the Redskins and collaborated on a track with Italian novelist Enrico Remmert.
He's produced three installments of the "OMCD" series of local music compilations for OnMilwaukee.com and in 2007 produced a CD of Italian music and poetry.
In 2005, he was awarded the City of Asti's (Italy) Journalism Prize for his work focusing on that area. He has also won awards from the Milwaukee Press Club.
He can be heard weekly on 88Nine Radio Milwaukee talking about his "Urban Spelunking" series of stories.