By Jeff Sherman Staff Writer Published Feb 14, 2011 at 12:57 PM

One of my favorite breakfast places in Downtown Milwaukee, the Cafe at The Pfister, is getting a facelift.  

The hotel, 424 E. Wisconsin Ave., has begun a six-week renovation project of restaurant, located on the lobby level of the hotel, which is scheduled for completion at the end of March.

It's probably time as the Pfister could really use a quick, grab and go option and the Cafe is long over due for a few upgrades.  And this is exactly what it's doing. A portion of the entrance area of  the Café will be transformed with a barista counter offering guests to go coffee, pastries and other items.

The renovation plans for the space include incorporating a patisserie into the entrance of the Café with casual seating and a Starbucks barista counter. The patisserie area will feature in-house gourmet pastries and desserts from Chef Robert Ash and his culinary team. The majority of the existing Café will remain as originally designed.  

The whole place will get "freshened up cosmetically," said Joe Kurth, the hotel's general manager.  "The main dining room will have a more open feel and will allow for additional seating. In addition to the redesign of the entrance to the café offering guests-on-the-go more options, we will continue to serve the timeless classics our loyal customers love," added Kurth.  

The kitchen of Café at The Pfister will remain open with unchanged hours for the duration of the renovation project, but service will change locations. Monday through Friday from 6 a.m. - 2 p.m., Café service for breakfast and lunch will take place in Rouge, on the lobby level of the hotel. On Saturdays and Sundays from 6:30 a.m. - 2 p.m., Café service will take place in Mason Street Grill.

Jeff Sherman Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.