“Every day there’s more to see at fabulous Capitol Court, Capitol Court, Capitol Court.”
A generation or two of Milwaukeeans might know the melody to that old advertising jingle for Milwaukee’s northwest side Capitol Court Mall, which opened in 1956 and closed and was demolished at the dawn of the 21st century.
We got to hear the catchy ditty recently when Paul Dorobialski shared it on Facebook’s Old Milwaukee group recently.
The jingle, which likely dates to the late 1950s, is one of eight on a 7-inch 45 rpm record in Dorobialski’s collection.
The record, on the Universal Recording Corp. label from Chicago – and tantalizingly notated as being “Record # 3,” which means there’s more! – lists versions like a March, a Celtra, a Waltz, and Ragtime, Polka and Dixieland versions. Some have vocals, others are instrumentals.
“It and other advertising records came from the estate of the late Gerald Clouser,” Dorobialski tells me. “Jerry was a broadcast engineer and theater projectionist i met in 1977. Jerry worked for WXIX-TV (channel 19), and radio stations WEMP and WFMR.
“Jerry passed in November 2010. He was born on 12/31/1932, a New Year's eve baby. I had the job of cleaning out most of the estate with little help of his half brother. There was also a storage locker on West Layton Avenue and South 13th Street to clean out, too. I pulled 13 pallets of stuff from that storage facility in one day.”
Universal Recording Studio – noted on the record label as being at 46 E. Walton St. on the edge of the Gold Coast neighborhood – was a landmark business in the American recording world.
It was founded in Evanston in 1946 by Bill Putnam, who moved the business to downtown Chicago the following year (though the Walton studio dates to around 1955). Universal quickly found success thanks to Putnam’s knack for innovation.
That first year in Chicago, Universal recorded “Peg o’ My Heart” by The Harmonicats, which was the first pop song to use artificial reverb. It sold a whopping 1.4 million copies, providing not only a cash infusion but put the studio in demand.
Early on, stars like Vic Damone, Dinah Washington and Patti Page recorded there. Soon it was recording a who’s who ofblues and jazz talent with Muddy Waters, Bo Diddley, Chuck Berry (“Maybellene” was recorded there!), Count Basie, Dizzy Gillespie and many others recording there.
It is said that Putnam was the favored engineer of Duke Ellington and the studio became the home to legendary engineer and producer Bruce Swedien.
Among Putnam’s innovations, according to a post on Wikipedia, were the patent for the first EP – a 78 or 45 with two songs on each side – the vocal isolation booth, experiments with half-speed mastering, multiple overdubs of one voice and even the earliest eight-track recordings.
An in-depth article about Putnam and Universal can be found here.
Putnam later moved to California and a new business started by his sons is still a going concern.
Universal recorded TV and radio broadcasts and, it would seem from Dorobialski’s record, advertising jingles, which were likely mastered on Universal’s own in-house lathes.
The jingle records were used by radio stations to play advertisements.
“The disc most likely came from WEMP,” says Dorobialski. “They had a sister FM station that pioneered in simu-casting. On certain selected nights a music program was broadcast on the AM and FM stations. One channel on the AM and the other channel in the FM channel. My grandmother's console radio-tv, a Muntz, had this simu-cast feature. I remember listening to Jack Raymond’s music program on a Sunday in simu-cast stereo. Jack's sponsor was Bluemound Furniture. Their motto was "Furniture for Suburban Living."
I wonder if someone has a record of that one!
Born in Brooklyn, N.Y., where he lived until he was 17, Bobby received his BA-Mass Communications from UWM in 1989 and has lived in Walker's Point, Bay View, Enderis Park, South Milwaukee and on the East Side.
He has published three non-fiction books in Italy – including one about an event in Milwaukee history, which was published in the U.S. in autumn 2010. Four more books, all about Milwaukee, have been published by The History Press.
With his most recent band, The Yell Leaders, Bobby released four LPs and had a songs featured in episodes of TV's "Party of Five" and "Dawson's Creek," and films in Japan, South America and the U.S. The Yell Leaders were named the best unsigned band in their region by VH-1 as part of its Rock Across America 1998 Tour. Most recently, the band contributed tracks to a UK vinyl/CD tribute to the Redskins and collaborated on a track with Italian novelist Enrico Remmert.
He's produced three installments of the "OMCD" series of local music compilations for OnMilwaukee.com and in 2007 produced a CD of Italian music and poetry.
In 2005, he was awarded the City of Asti's (Italy) Journalism Prize for his work focusing on that area. He has also won awards from the Milwaukee Press Club.
He can be heard weekly on 88Nine Radio Milwaukee talking about his "Urban Spelunking" series of stories.