In light of its long history as The Champagne of Beers, Miller High Life is circulating a petition to get the Miller Brewery site in Milwaukee declared The Champagne of Beers Region by Milwaukee’s Common Council.
“If champagne can only come from Champagne, France, why is The Champagne of Beers any different,” asks a landing page for the petition.
“We're petitioning the Milwaukee Common Council to establish an official Champagne of Beers region, and declare that only beers invented within its strict borders – around the Miller Brewery – will be considered The Champagne of Beers.”
Because not all the world’s High Life is brewed in Milwaukee, you’ll note that the petition refers to beer “invented” at the valley brewery, rather than produced there, marking a notable difference between the proposed beer region and the existing Champagne region.
Alderman Russell Stamper, in whose district the brewery is located, told OnMilwaukee he is supportive of the initiative.
As part of the proposal, Miller is seeking an ambassador, to which it will give $20,000, a year’s worth of beer and an all-expenses-paid trip to Milwaukee.
“Because every destination needs an ambassador, High Life is looking for the first ever Official Ambassador of the Champagne of Beers region.”
To be considered for the position, explain why you think you’re you’re up to the task in a “creative and original post” of 50 words or less at TheChampagneOfBeersRegion.com between May 6-21.
“We respect Champagne, France as a tourist destination and the weight that name carries for the sparkling wine – but we’re all about beer at Miller, and with our long history of brewing, we wanted to give beer lovers a tourist destination they deserve,” said Miller Senior Marketing Manager Anne Pando.
“To up the ante and get our loyal fans excited for the new region, we put a call out to High Life lovers far and wide, encouraging them to apply to become the first official ambassador to our new region. It’s the ultimate “dream job” for any Miller fan.”
Born in Brooklyn, N.Y., where he lived until he was 17, Bobby received his BA-Mass Communications from UWM in 1989 and has lived in Walker's Point, Bay View, Enderis Park, South Milwaukee and on the East Side.
He has published three non-fiction books in Italy – including one about an event in Milwaukee history, which was published in the U.S. in autumn 2010. Four more books, all about Milwaukee, have been published by The History Press.
With his most recent band, The Yell Leaders, Bobby released four LPs and had a songs featured in episodes of TV's "Party of Five" and "Dawson's Creek," and films in Japan, South America and the U.S. The Yell Leaders were named the best unsigned band in their region by VH-1 as part of its Rock Across America 1998 Tour. Most recently, the band contributed tracks to a UK vinyl/CD tribute to the Redskins and collaborated on a track with Italian novelist Enrico Remmert.
He's produced three installments of the "OMCD" series of local music compilations for OnMilwaukee.com and in 2007 produced a CD of Italian music and poetry.
In 2005, he was awarded the City of Asti's (Italy) Journalism Prize for his work focusing on that area. He has also won awards from the Milwaukee Press Club.
He can be heard weekly on 88Nine Radio Milwaukee talking about his "Urban Spelunking" series of stories.