By Lori Fredrich Senior Writer Published Feb 16, 2017 at 1:01 PM

A brand new sign will soon be visible to the occupants of the 250,000 cars that pass the Menomonee Valley on I-94 each day.

City Lights Brewing Company will flip the ceremonial switch on its brewery sign for the very first time this evening at 5 p.m.

The "old school" sign – which will be lit by Corey Zetts, executive director of Menomonee Valley Partners – was created by Poblocki Sign Company. It will be erected atop the five-story octagonal "Tower Building" on the City Lights Campus. The sign itself is 3 feet, 8 inches tall and illuminated by white LED bulbs.

"The City Lights sign is a welcoming beacon for a revitalized Menomonee Valley," notes Zetts. "The Valley has embraced its industrial past while evolving to create a bright new future, in the same spirit that Robin [Gohsman] and the City Lights team lovingly restored this former coal gasification plant as a state-of-the-art brewery. We couldn’t be more excited to have City Lights become one of the Valley’s iconic places."

Lori Fredrich Senior Writer

Lori Fredrich (Lo) is an eater, writer, wonderer, bon vivante, traveler, cook, gardener and girlwonder. Born and raised in the Milwaukee area, she has tried to leave many times, but seems to be drawn to this quirky city that smells of beer and alewives.

Some might say that she is a little obsessed with food. Lo would say she is A LOT obsessed with food. After all, she has been cooking, eating and enjoying food for decades and has no plans to retire anytime soon. 

Lo's recipes and writing have been featured in a variety of publications including GO: Airtran Inflight Magazine, Cheese Connoisseur, Cooking Light, Edible Milwaukee, Milwaukee Magazine and the Milwaukee Journal Sentinel, as well as on the blog Go Bold with Butter, the web site Wisconsin Cheese Talk, and in the quarterly online magazine Grate. Pair. Share.