A brand new sign will soon be visible to the occupants of the 250,000 cars that pass the Menomonee Valley on I-94 each day.
City Lights Brewing Company will flip the ceremonial switch on its brewery sign for the very first time this evening at 5 p.m.
The "old school" sign – which will be lit by Corey Zetts, executive director of Menomonee Valley Partners – was created by Poblocki Sign Company. It will be erected atop the five-story octagonal "Tower Building" on the City Lights Campus. The sign itself is 3 feet, 8 inches tall and illuminated by white LED bulbs.
"The City Lights sign is a welcoming beacon for a revitalized Menomonee Valley," notes Zetts. "The Valley has embraced its industrial past while evolving to create a bright new future, in the same spirit that Robin [Gohsman] and the City Lights team lovingly restored this former coal gasification plant as a state-of-the-art brewery. We couldn’t be more excited to have City Lights become one of the Valley’s iconic places."
As a passionate champion of the local dining scene, Lori has reimagined the restaurant critic's role into that of a trusted dining concierge, guiding food lovers to delightful culinary discoveries and memorable experiences.
Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with every dish. Lori is the author of two books: the "Wisconsin Field to Fork" cookbook and "Milwaukee Food". Her work has garnered journalism awards from entities including the Milwaukee Press Club. In 2024, Lori was honored with a "Top 20 Women in Hospitality to Watch" award by the Wisconsin Restaurant Association.
When she’s not eating, photographing food, writing or planning for TV and radio spots, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.
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