By Lori Fredrich Senior Writer & Dining Editor Published Feb 16, 2017 at 1:01 PM

A brand new sign will soon be visible to the occupants of the 250,000 cars that pass the Menomonee Valley on I-94 each day.

City Lights Brewing Company will flip the ceremonial switch on its brewery sign for the very first time this evening at 5 p.m.

The "old school" sign – which will be lit by Corey Zetts, executive director of Menomonee Valley Partners – was created by Poblocki Sign Company. It will be erected atop the five-story octagonal "Tower Building" on the City Lights Campus. The sign itself is 3 feet, 8 inches tall and illuminated by white LED bulbs.

"The City Lights sign is a welcoming beacon for a revitalized Menomonee Valley," notes Zetts. "The Valley has embraced its industrial past while evolving to create a bright new future, in the same spirit that Robin [Gohsman] and the City Lights team lovingly restored this former coal gasification plant as a state-of-the-art brewery. We couldn’t be more excited to have City Lights become one of the Valley’s iconic places."

Lori Fredrich Senior Writer & Dining Editor

Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with each and every dish. She’s had the privilege of chronicling these tales via numerous media, including OnMilwaukee and in her book “Milwaukee Food.” Her work has garnered journalism awards from entities including the Milwaukee Press Club. 

When she’s not eating, photographing food, writing or recording the FoodCrush podcast, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.