Someday I wanna meet the folks at Molson Coors who come up with this stuff – backyard dive bars, Leinie’s remote work canoebical, a holiday Beer Cracker and now the Miller Lite YuleLager beer-pouring fireplace.
This “beer lover’s must-have holiday accessory” has:
- A custom BeerBlaze LED screen, which creates the illusion of a frothy, beer-filled fire;
- A custom audio track so fans can enjoy the sounds of the crackling, faux fire paired with the satisfying pop of a freshly opened Miller Lite;
- Extra beer storage designed to keep Miller Lite at the perfect temperature;
- Sturdy, built-in stocking hooks;
- An insulated, fully removable chimney-inspired beer tower that allows fans to pour ice-cold Miller Lite straight from the beautifully crafted wooden base of the YuleLager, turning holiday time into Miller Time.
Plug the thing it, fill the beer chimney with brew and you’re on the road to a hoppy holiday. Another miracle of modern technology for a mere $250.
“As a beer brand known for going all out during the holidays, we wanted to create an epic item that encourages fans to come together with friends and family over something as simple and satisfying as Miller Lite,” said Miller Lite Director of Marketing Alan Bremerkamp.
“That’s why we created the Miller Lite YuleLager. Whether you like to go all out for the holidays, or just keep things simple, the Miller Lite YuleLager puts an all-new twist on gathering around the fire during all your festive moments.”
You can order one of these – plus ugly holiday sweaters, beer ornaments and more – beginning at 11 a.m. on Black Friday, Nov. 29 at shop.millerlite.com, while supplies last.
If you don’t manage to nab one of these, you can always just enjoy the Miller Lite BeerBlaze yule log on YouTube.
Born in Brooklyn, N.Y., where he lived until he was 17, Bobby received his BA-Mass Communications from UWM in 1989 and has lived in Walker's Point, Bay View, Enderis Park, South Milwaukee and on the East Side.
He has published three non-fiction books in Italy – including one about an event in Milwaukee history, which was published in the U.S. in autumn 2010. Four more books, all about Milwaukee, have been published by The History Press.
With his most recent band, The Yell Leaders, Bobby released four LPs and had a songs featured in episodes of TV's "Party of Five" and "Dawson's Creek," and films in Japan, South America and the U.S. The Yell Leaders were named the best unsigned band in their region by VH-1 as part of its Rock Across America 1998 Tour. Most recently, the band contributed tracks to a UK vinyl/CD tribute to the Redskins and collaborated on a track with Italian novelist Enrico Remmert.
He's produced three installments of the "OMCD" series of local music compilations for OnMilwaukee.com and in 2007 produced a CD of Italian music and poetry.
In 2005, he was awarded the City of Asti's (Italy) Journalism Prize for his work focusing on that area. He has also won awards from the Milwaukee Press Club.
He has be heard on 88Nine Radio Milwaukee talking about his "Urban Spelunking" series of stories, in that station's most popular podcast.
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