The Color Run, the largest 5K event series in the world, will bring its 2016 tour theme, "The Color Run Tropicolor World Tour" to Alliant Energy Center on Saturday, May 21, kicking off at 9 a.m.
The Color Run Tropicolor World Tour will combine the enjoyment of a 5K with all the fun leisure of an island-style vacation full of unforgettable memories, music, and colors. The Madison run benefits Westside Lacrosse Club, an organization that promotes and grows the sport of lacrosse on Madison’s west side – supporting multiple High School teams.
"We want to bring happiness and health to people’s lives and The Color Run does just that. We are excited to come to Madison and give Color Runners the opportunity to step into paradise with us and enjoy a 5K vacation that only The Color Run can create," said Louis Wills, The Color Run’s event director. "Our participants will experience palm trees, beach balls in the air, festive music, tons of color, island flowers and more at our Tropicolor World Tour. It’ll be a colorific experience you won’t want to miss!"
Brand new this year is the Tropicolor Zone on the course, where Color Runners will be bathed in a tropical array of colors and delicious island scents as they pass through the shade of palm trees, inflatable arches, and island-style music. Participants can expect to be whisked away to paradise and splashed with vivid colors every kilometer as they pass a different color zone. At the Finish Festival, Color Runners will enjoy even more fun at Rainbow Beach—an interactive island featuring music, dancing, unique photo opportunities, and massive color throws.
Each Color Runner will receive a custom race kit, including a limited-edition Tropicolor race shirt, finishers medal on a floral-printed ribbon, embroidered headband, and fun temporary tattoos. An option to upgrade race kits to receive additional gear is also available with the deluxe registration package. Participants can color it up with more accessories, clothing and fun paradise-inspired items at The Color Run store.
The Tropicolor World Tour marks the fifth anniversary of The Color Run. The tour will be making stops all around the globe and is anticipated to visit more than 40 countries worldwide in 2016. Registration for The Color Run Tropicolor World Tour in Madison is open and tickets are available until the start of the run. To purchase your ticket or for more information about the The Color Run Tropicolor World Tour, visit thecolorrun.com/locations/madison.