By Lori Fredrich Senior Writer & Dining Editor Published Jan 10, 2022 at 2:32 PM

It was June 19, 1972 when Bill Specht and his cousin opened the very first Cousins Subs location at 5560 W. Silver Spring Dr. 

Nearly 50 years later, the brand is still going strong with over 90 locations in Wisconsin, plus newer locations in both Illinois and Indiana. Driven by the mission to “Believe in Better,” the brand has maintained a focus on quality, from its bread (baked fresh daily) to the use of high quality ingredients, including the exclusive use of Wisconsin cheeses and dairy thanks to a partnership with the Dairy Farmers of Wisconsin.

To celebrate its “50 Years of Better,” Cousins has rolled out the first of a series of promotions to thank customers for their support. 

Win free subs for a year

Starting now – and persisting throughout 2022 – loyalty members who earn 50 or more points in a given month will be entered into a drawing to win free subs for a year. Cousins Subs will choose one lucky winner at the beginning of each month from the pool of qualifying loyalty members. Since the loyalty point count resets each month, customers have 12 opportunities to win; but the free subs for a year prize is limited to one per individual.

Big points = big prizes

From now through June 19, 2022, loyalty members can also rack up their points for a chance to win exclusive prizes. 

At the end of the promotion, Cousins Subs will review loyalty points earned between Jan. 1 and June 19, 2022 to determine the overall top 50 loyalty earners. Each of the 50 top earners will receive a Cousins Subs swag package, valued at $200 each. The overall top three earners will also receive exclusive prize packs ranging from $500 to $1,000. View the full promo details online.

Fans can also follow Cousins Subs on Facebook, Twitter and Instagram for other promotions throughout the year, along with a full-scale 50-year anniversary celebration in June of 2022.

Lori Fredrich Senior Writer & Dining Editor

Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with each and every dish. She’s had the privilege of chronicling these tales via numerous media, including OnMilwaukee and in her book “Milwaukee Food.” Her work has garnered journalism awards from entities including the Milwaukee Press Club. 

When she’s not eating, photographing food, writing or recording the FoodCrush podcast, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.