By Lori Fredrich Senior Food Writer, Dining Editor, Podcast Host Published Sep 02, 2024 at 10:02 AM

Crumbl has announced the release of The Afterlife Cake, a dessert collaboration with Warner Bros. Pictures to celebrate the release of their new film “Beetlejuice Beetlejuice” on Sept. 6.

The Afterlife Cake is a ghostly two-tiered dark chocolate cake, layered with vanilla and dark chocolate cream cheese frosting and finished with sprinkles and a special-edition Beetlejuice topper. It will be available for one week only, from Sept. 2 through Sept. 7, 2024.

Crumbl will also be hosting an Instagram-only giveaway that will offer one lucky winner the opportunity to experience a Warner Bros. Studio Tour in Burbank, California, for themselves and three guests.

To enter the giveaway, participants should follow Crumbl’s Instagram page, like the giveaway post, and tag the three friends who would accompany them on the adventure. Like The Afterlife Cake, the entry period runs from Sept. 2-7, closing at 11:59 PM MST. This contest is open to U.S. and Canadian participants who are 18 years of age or older. The winner will be randomly selected and announced on Sept. 9 by Crumbl’s social media team.

Local Crumbl locations include Brookfield, Delafield, Fond du Lac, Germantown/Menomonee Falls, Glendale, Grafton, Oak Creek, Pewaukee, Pleasant Prairie and Sheboygan

Lori Fredrich Senior Food Writer, Dining Editor, Podcast Host

Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with each and every dish. She’s had the privilege of chronicling these tales via numerous media, including OnMilwaukee and in her book “Milwaukee Food.” Her work has garnered journalism awards from entities including the Milwaukee Press Club. In 2024, Lori was honored with a "Top 20 Women in Hospitality to Watch" award by the Wisconsin Restaurant Association.

When she’s not eating, photographing food, writing or recording the FoodCrush podcast, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.