By Matt Mueller Culture Editor Published Mar 02, 2021 at 2:56 PM

March is "Bar Month" on OnMilwaukee. Get ready to soak up more bar articles, imbibable stories and cocktailing content all month long. For more of our Bar Month stories click here

Come the end of this summer, the nightmare may be somewhat over. A large portion of the population could be vaccinated, and society may be finally moving toward something resembling normal. And I can't imagine a better, and more Wisconsin, way to celebrate than a drink – probably a few. And perfect timing: You'll be able to find a lot of drinks at the second attempt at the second annual Bloody Mary Festival, returning to Deer District on Saturday, Aug. 21 for the ultimate chaser. 

The brunch-time beverage favorite had its inaugural Milwaukee celebration in the outdoor plaza in front of Fiserv Forum in 2019, but unfortunately the second round scheduled for last summer was cancelled due to the COVID-19 pandemic. But now it's back in the home of the chaser – one of only ten cities nationwide to host the event. 

“The Bloody Mary Festival-Wisconsin had a tremendous inaugural event in 2019, attracting thousands of people to Deer District,” said Michael Belot, Senior Vice President of Bucks Ventures and Development, in a release. “We look forward to once again hosting The Bloody Mary Festival-Wisconsin to celebrate the innovative Bloody Marys made by Wisconsin’s diverse restaurants and to offer our guests another fun and unique event in Deer District.”

Starting at 10:30 a.m., the Bloody Mary Festival will pour plentiful amounts of the hangover-fighting favorite in all sorts of styles – from traditional Bloodys to one-of-a-kind concoctions – and all delicious, created from local bars, restaurants and mixes. Throughout the one-stop Bloody Mary bar hop, a panel of industry experts will taste and crown the "Best Bloody Mary in Wisconsin" at the end of the revelry – but you'll get your say too as guests will also thirst-quenchingly peruse and place their vote for the People's Choice Award.

And, to help soak up all the tasty cocktails, the festival will also feature local restaurants and businesses selling food and snacks along with other beverages, crafts and more. 

“We knew how popular Bloody Marys were in Wisconsin, but the response to this event has been overwhelming,” said event organizer Evan Weiss, in the release. “People are ready to get back out again and have fun. We’re closely monitoring the pandemic and we’ll follow all safety protocols as required by the CDC, state, and local officials.”

To whet your appetite, here's a thirsty trip around the 2019 edition:

Tickets for the Bloody Mary Festival – including access to all participating Bloodys – will go on sale soon, with general admission costing $49 and VIP access (featuring earlier access to the festival) costing $59. General admission sessions run from either 11:15 a.m. to 1:30 p.m. or 3:45 p.m. to 6 p.m., while VIP sessions run from either 10:30 a.m. to 1:30 p.m. or 3 to 6 p.m.

For more information, updates and tickets, visit the Bloody Mary Festival's website – and get your liver ready. One hopes we'll have a lot to toast to come late summer.

Matt Mueller Culture Editor

As much as it is a gigantic cliché to say that one has always had a passion for film, Matt Mueller has always had a passion for film. Whether it was bringing in the latest movie reviews for his first grade show-and-tell or writing film reviews for the St. Norbert College Times as a high school student, Matt is way too obsessed with movies for his own good.

When he's not writing about the latest blockbuster or talking much too glowingly about "Piranha 3D," Matt can probably be found watching literally any sport (minus cricket) or working at - get this - a local movie theater. Or watching a movie. Yeah, he's probably watching a movie.