Discover Mediaworks has launched a new division focusing on destination marketing and branding. It will be led by a former CEO of Wisconsin State Fair Park, Randy Prasse.
The new destination marketing and branding unit will complement the company’s flagship program "Discover Wisconsin," one of the longest running tourism shows in the country.
"The opportunity to bring in a proven executive like Randy Prasse, the former CEO of Wisconsin State Fair Park, as our first Director of Destination Marketing and Branding to spearhead our new division was something I had to jump at—and was really the catalyst for launching this expansion now," said Mark Rose, CEO of Discover Mediaworks.
Prasse, whose career spans more than 25 years of successes in destination marketing, economic development and event management, previously worked as Director of Marketing with Visit Racine, Executive Director of Milwaukee’s East Town Association, Wisconsin State Fair and most recently as Executive Director of TCEDA—a recently launched multi-county, regional economic development alliance in northwest Illinois.
