If you're too old to head to your local park for an Easter egg hunt – it really does look bad elbowing kids out of the way in search of colored eggs – don't worry, Milwaukee, Pabst has got you covered.
The once-and-former Milwaukee brewing giant is back home for Easter to hide an Easter "kegg" – or multiple Easter kegs – somewhere in town.
PBR is doing this in Philly, Tampa and Portland, Oregon, too.
On Saturday April 16, residents of Philadelphia, Milwaukee, Tampa, and Portland will be able to search their towns for a pastel painted keg of PBR beer.
Find a keg and its yours to keep. Plus, it'll come with a gift card to buy a fresh keg of PBR to celebrate.
Winners will be featured on PBR's social media.
How to find it? Those PBR social media channels will have clues.
If there's a tie, be prepared to do battle in a trivia contest to see who gets the pastel-painted prize.
Born in Brooklyn, N.Y., where he lived until he was 17, Bobby received his BA-Mass Communications from UWM in 1989 and has lived in Walker's Point, Bay View, Enderis Park, South Milwaukee and on the East Side.
He has published three non-fiction books in Italy – including one about an event in Milwaukee history, which was published in the U.S. in autumn 2010. Four more books, all about Milwaukee, have been published by The History Press.
With his most recent band, The Yell Leaders, Bobby released four LPs and had a songs featured in episodes of TV's "Party of Five" and "Dawson's Creek," and films in Japan, South America and the U.S. The Yell Leaders were named the best unsigned band in their region by VH-1 as part of its Rock Across America 1998 Tour. Most recently, the band contributed tracks to a UK vinyl/CD tribute to the Redskins and collaborated on a track with Italian novelist Enrico Remmert.
He's produced three installments of the "OMCD" series of local music compilations for OnMilwaukee.com and in 2007 produced a CD of Italian music and poetry.
In 2005, he was awarded the City of Asti's (Italy) Journalism Prize for his work focusing on that area. He has also won awards from the Milwaukee Press Club.
He can be heard weekly on 88Nine Radio Milwaukee talking about his "Urban Spelunking" series of stories.