By Lori Fredrich Senior Food Writer, Dining Editor Published Apr 25, 2021 at 11:01 AM

Most people love the idea of buying local. But seeking out local products and getting to the farmers market can be challenging.

This week we are chatting with Patrick Darrough of Milwaukee Farmers United and Milwaukee Microgreens about how they took the notions of collaboration and support and used them to create a convenient online farmers market and home delivery service that benefits farmers, makers and customers.

During our chat, Darrough shares the origin story of MFU as well as the circumstances under which the business has evolved and grown. He talks about how the pandemic impacted the online delivery business, as well as the positive impact they’ve had on local farms and small food businesses. We also chat about the differences between MFU and national delivery services that claim to carry local products.

 

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Lori Fredrich Senior Food Writer, Dining Editor

As a passionate champion of the local dining scene, Lori has reimagined the restaurant critic's role into that of a trusted dining concierge, guiding food lovers to delightful culinary discoveries and memorable experiences.

Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with every dish. Lori is the author of two books: the "Wisconsin Field to Fork" cookbook and "Milwaukee Food". Her work has garnered journalism awards from entities including the Milwaukee Press Club. In 2024, Lori was honored with a "Top 20 Women in Hospitality to Watch" award by the Wisconsin Restaurant Association.

When she’s not eating, photographing food, writing or planning for TV and radio spots, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.