People may not be able to travel to Milwaukee this year, but they can still explore Brew City starting today with the help of Google.
Google announced today that Milwaukee was the second city in the entire country to be highlighted on its Google Arts & Culture platform and app, which aims to team up with local institutions and cultural hot spots to help share and celebrate the city online with the rest of the globe. It is only the fifth city to be included on the platform, after Kansas City in the U.S. as well as Lyon, France; Hamburg, Germany; and Milan and Naples in Italy.
"We are excited to bring Milwaukee’s culture and thriving art scene on Google Arts & Culture for anyone, anywhere to enjoy online" said Google Arts & Culture U.S. lead Simon Delacroix, in a release. "From its murals and manufacturing to its breweries and fine art museums, Milwaukee's vibrant cultural scene deserves to be shared with a global audience. Thanks to our 16 local partners, we’re proud to transport everyone to a virtual celebration of this great American city."
"For too long, Milwaukee’s world-class arts and culture has been among our best kept secrets," added Mayor Tom Barrett, in the release. "I’m thrilled that the Google Arts & Culture platform brings Milwaukee’s talented creative sector to the entire world."
In order to bring Milwaukee's arts, culture and personality to the rest of the world, Google teamed up with 16 local organizations – including the Milwaukee Art Museum, 88Nine Radio Milwaukee, Visit Milwaukee, Sculpture Milwaukee, Imagine MKE, the Milwaukee Rep, the Milwaukee Public Museum, First Stage, MIAD and more.
The result – headlined "Milwaukee: Fiercely Independent, Wholly Unexpected" – includes more than 2,000 pieces of art and artifacts from local institutions, two 360-degree Street View-created tours of the Milwaukee Public Museum and the Grohmann Museum at MSOE, a trip through Milwaukee's many murals, spotlights for local poets and artists such as an interview with local poet laureate Dasha Kelly Hamilton and video readings from other Milwaukee writers, local music profiles from 88Nine Radio Milwaukee (including the station's Backspin podcast, teaching for the city's first hip-hop song), virtual performances from Milwaukee Rep actors, historical journeys with the help of Milwaukee Parks, new online exhibits like a spin through the city's architectural history from the Milwaukee Art Museum and more than 80 articles in total to read on the city's culinary, arts and entertainment staples, and Brew City basics.
"Milwaukee's hardworking, unique people make the city a vibrant place," said Representative Gwen Moore, in a release. "I am proud that Google Arts & Culture is recognizing the work of our artists and cultural institutions and making it accessible across Wisconsin and across the world."
As much as it is a gigantic cliché to say that one has always had a passion for film, Matt Mueller has always had a passion for film. Whether it was bringing in the latest movie reviews for his first grade show-and-tell or writing film reviews for the St. Norbert College Times as a high school student, Matt is way too obsessed with movies for his own good.
When he's not writing about the latest blockbuster or talking much too glowingly about "Piranha 3D," Matt can probably be found watching literally any sport (minus cricket) or working at - get this - a local movie theater. Or watching a movie. Yeah, he's probably watching a movie.