By Lori Fredrich Senior Writer & Dining Editor Published Aug 31, 2018 at 12:01 PM

Last month, we saw Milwaukee’s finer assets touted to the readers of Vogue Magazine, which declared The Cream City "the Midwest’s coolest (and most underrated) city."

And now "Goop," Gwyneth Paltrow’s $250 million lifestyle brand is following suit, listing Milwaukee among "The Four Most Underrated American Food Cities," along with Asheville, North Carolina; Maui, Hawaii; and Portland, Maine.

The article, which appears without a byline  insinuating, perhaps, that the recommendations come from Paltrow herself  highlights numerous restaurants including Ardent,  Braise and Bass Bay Brewhouse. And there are shoutouts for Milwaukee Public Market and the Milwaukee Art Museum along with boutique hotels, including the Iron Horse and the Kimpton Journeyman.

In classic West Coast style, it lauds the city for its "delightfully unpretentious restaurants," noting that "it’s precisely because of its under-the-radar status that visitors are rethinking Milwaukee."

And, although it falls prey to the ignorant notion that Milwaukee continues to reside "in the shadow of Chicago," it does eschew the common stereotypes that are all-too-often the focus of national publications.

"One weekend here," the post says, "And you’ll learn that Milwaukee (and Wisconsin in general) is so much more than beer and dairy."

It's a remarkably accurate statement from a publication that regularly touts practices like bee-sting therapy, vaginal steaming and putting jade eggs in one’s vagina for spiritual cleansing.

Lori Fredrich Senior Writer & Dining Editor

Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with each and every dish. She’s had the privilege of chronicling these tales via numerous media, including OnMilwaukee and in her book “Milwaukee Food.” Her work has garnered journalism awards from entities including the Milwaukee Press Club. 

When she’s not eating, photographing food, writing or recording the FoodCrush podcast, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.