By Jeff Sherman Staff Writer Published Jul 21, 2018 at 6:02 AM

As I tell people daily, the Downtown Milwaukee Master Plan that was put into place in 1999 and updated in 2010 has come together very, very nicely.

Need more proof? Check out this story from Travel Pulse by Michael Schottey, the Director of Digital Content for the company.  

Titled "10 Midwest Cities Worth Exploring," the story says this about Milwaukee:

"What Milwaukee's Downtown has accomplished over the past decade is staggering. Whether it's that the unintentional irony of the city's culture has just suddenly become in vogue or just more people are figuring out the delight of things like fried cheese curds, sausage plates and insane Bloody Mary's, Milwaukee is genuinely one of the coolest cities in the country and people are finally getting it."

Indeed, people are finally getting it. Let's all continue to spread the word. Onward and OnMilwaukee.

Jeff Sherman Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.