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It’s an all-too common experience. You’re attending an event – maybe at a stadium, concert hall or theater – and you order a glass of wine, which is served up in a disposable wide-rimmed plastic cup.
If so, you’ve probably noticed that the wine – no matter how good – just never tastes the same as when it’s served in proper glassware.
Enter HaloVino, a Milwaukee-based startup run by respected Milwaukee sommelier and wine educator Jessica Bell.
Starting today on Kickstarter, HaloVino will launch a brand new shatterproof, stackable, stemless wine glass which not only offers up a convenient way to serve wine at a casual event, but also optimizes the aromas of the wine itself.
"Wide-rimmed, small plastic cups make my $15 wine smell and taste like a $5 wine," says Bell.
Up until today, Govino has been the leader in manufacturing of shatterproof wine glasses. However, its product has also been expensive. HaloVino aims to offer up an alternative at one-fourth of the cost (under $1 per glass).
HaloVino glassware’s patent-pending two-piece design snaps easily together for a watertight seal and a halo-like effect around the center of a stemless wine glass. This unmatched design also allows up to 10 glasses to be stacked neatly and efficiently.
HaloVino launches today on Kickstarter with a campaign goal of $15,000 to fund tooling for its initial production run. The new HaloVino glasses will be available for pre-sale on Kickstarter, along with a number of unique wine experiences perfect for holiday gifting, such as live online wine classes, extravagant dinners and VIP tailgating outings with Bell as the guide.
Bell, who is also a working mother with two children, has also made a pledge to use the profits from HaloVino for good.
During HaloVino’s product development stage, her son Roger – a little boy she describes as "a gift" – became very ill with a genetic disorder. As a result, Bell decided to use HaloVino as a mechanism to shine light on the lives of other sick children, pledging to donate 20 percent of profits to fund research supporting solutions to childhood cancer and genetic disorders.
For more information, and to support the campaign, visit Kickstarter.com.
Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with each and every dish. She’s had the privilege of chronicling these tales via numerous media, including OnMilwaukee and in her book “Milwaukee Food.” Her work has garnered journalism awards from entities including the Milwaukee Press Club.
When she’s not eating, photographing food, writing or recording the FoodCrush podcast, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.