In conjunction with Elkhorn's popular Camp Wandawega adult summer camp, Molson Coors unleashed a torrent of co-branded Hamm’s merch on Thursday via its website.
"The two are coming together to harken back to Hamm’s heyday of the 1950s and 1960s, creating the perfect period-specific collection of throwback pieces with vintage fabrics, patterns and meticulous details like retro swim trunks, vintage beach towels, floaties and more," say the Hamm's folks.
Folks 21 and up can celebrate that retro vibe with Hamm's-branded objects that vary in price from $10 to $150 at shop.hamms.com, while supplies last.
So what kind of swag can you expect to flow from the land of sky blue waters?
There are the expected koozies, work shirts, glassware sets and coasters, but also beach towels, swim trunks, inner tubes, beach chairs, pool floaties and more.
If you're one of the folks that loves this classic Minnesota brew, this "Summer of '66" gear's for you.
Born in Brooklyn, N.Y., where he lived until he was 17, Bobby received his BA-Mass Communications from UWM in 1989 and has lived in Walker's Point, Bay View, Enderis Park, South Milwaukee and on the East Side.
He has published three non-fiction books in Italy – including one about an event in Milwaukee history, which was published in the U.S. in autumn 2010. Four more books, all about Milwaukee, have been published by The History Press.
With his most recent band, The Yell Leaders, Bobby released four LPs and had a songs featured in episodes of TV's "Party of Five" and "Dawson's Creek," and films in Japan, South America and the U.S. The Yell Leaders were named the best unsigned band in their region by VH-1 as part of its Rock Across America 1998 Tour. Most recently, the band contributed tracks to a UK vinyl/CD tribute to the Redskins and collaborated on a track with Italian novelist Enrico Remmert.
He's produced three installments of the "OMCD" series of local music compilations for OnMilwaukee.com and in 2007 produced a CD of Italian music and poetry.
In 2005, he was awarded the City of Asti's (Italy) Journalism Prize for his work focusing on that area. He has also won awards from the Milwaukee Press Club.
He can be heard weekly on 88Nine Radio Milwaukee talking about his "Urban Spelunking" series of stories.