By Lori Fredrich Senior Food Writer, Dining Editor, Podcast Host Published Oct 29, 2020 at 4:09 PM

Good Harvest Market, 2205 Silvernail Rd. in Pewaukee, announced today that they will be rebranding their Harvest Café, adding full dinner service to the roster. 

 The new restaurant, which will be called Hop Harvest & Vine, is scheduled to open in mid-January.

“Our community has grown over the years since we opened the Harvest Café back in 2005,” noted Joe Nolan, co-owner of Good Harvest Market in a release on the new project. “This renovation allows us to gather people together in a whole new way.  Our goal is to be your 'third place' and once the constraints of the current pandemic are eased, we look forward to an even more wonderful place for people to dine out and meet their friends and family.”

The project began late this summer with updates to the outdoor patio, including the addition of a circular pergola with terracotta toned sun shades along with a hexagonal planter bench and new tables and chairs. Walking trails were also added in the wetlands area for guests to enjoy relaxing walks before or after dining.

A new look for new times

Although the new executive chef and menu for Hop Harvest & Vine are still under wraps, the branding and renovation plans are underway.

Logo design and overall branding for the new restaurant will be orchestrated by Milwaukee’s Rev Pop, a firm known for creative work done for venues like Fuel Cafe on 5th, Hacienda Beer Co. and Centraal Grand Cafe and Tappery.

“Hop Harvest & Vine challenged us to find harmony, balance, and individualism within a brand tied closely to an already well-known and respected establishment,” noted Scott Starr, Creative Director for Rev Pop.  “Our brand visual language features custom type, retro shapes, patterns, and an iconic mark that emphasizes the natural and organic ideology of Good Harvest Market. The brand system harkens back to mid-century and art deco design, brought together with a bit of modern flair.”

Meanwhile, the redesign of the restaurant was made possible by a collaboration with Three Sixty,  the design and build firm behind restaurants like Dandan, Char’d and Uncle Wolfie’s Breakfast Tavern in Milwaukee. 

“The design was inspired by eclectic public market spaces such as the Denver Central Market that provide a vibrant and social atmosphere where customers are able to find plentiful options for food and drink,” noted Three Sixty “The combination of modern and industrial elements as well as earthy colors and textures will harmonize with the current Good Harvest Market brand.” 

Updates include the installation of a two-deck stone-lined pizza oven and a double-decker convection oven for house-made breads. The number of tap lines at the bar will also increase from three to 24, featuring local beer, wine, kombucha and cider.

Meanwhile, the seating area will be redesigned to accommodate a seven-seat bar, banquette seating and an area featuring modern lounge furniture. Updates will also be made to table seating to provide a variety of settings for guests to enjoy spread over two floors. The private dining room will remain as a flexible area for parties and events

Lori Fredrich Senior Food Writer, Dining Editor, Podcast Host

Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with each and every dish. She’s had the privilege of chronicling these tales via numerous media, including OnMilwaukee and in her book “Milwaukee Food.” Her work has garnered journalism awards from entities including the Milwaukee Press Club. 

When she’s not eating, photographing food, writing or recording the FoodCrush podcast, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.