By Andy Tarnoff Publisher Published Nov 15, 2016 at 5:00 AM

House of Harley-Davidson announced today the expansion of its territory with the purchase of Racine Harley-Davidson.

This purchase marks the third House of Harley-Davidson dealership location, joining the flagship store at 6221 W. Layton Ave. and a satellite retail location in Milwaukee’s Mitchell International Airport. The new spot is at 1155 Oakes Rd. in Mount Pleasant.

"We are proud to expand our territory and we see tremendous growth opportunities in Racine County. We look forward to servicing the customers who love the Harley-Davidson brand in southeastern Wisconsin," said Jeff Binkert, president of House of Harley-Davidson. "We congratulate the former owner, Mark Ulinski, on his retirement and we can’t wait to welcome our customers to House of Harley-Davidson, Racine and to our exceptional brand of service."

Since Binkert and his team purchased House of Harley-Davidson in August 2015, the dealership has expanded its community presence by hosting dozens of charitable events, including those that honor veterans, law enforcement and public safety professionals, children’s charities and animal welfare organizations.

And, of course, it’s where I learned how to ride a motorcycle.

This July, I participated in the Harley-Davidson Motorcycle Riding Academy, a learn-to-ride program for new riders. House of Harley will continue the program in its Racine location.

House of Harley-Davidson is the official motorcycle seller and service provider for southeast Wisconsin’s law enforcement agencies, including police departments from the city of Milwaukee, Wauwatosa, Franklin, Brown Deer, Greendale, South Milwaukee; sheriff’s offices from Milwaukee County, Walworth County, Jefferson County; and the Wisconsin State Patrol.

"We are proud to be a part of the Harley-Davidson legacy in Wisconsin and we look forward to bringing a world-class experience to our new customers in Racine County, especially as the excitement builds for the Harley-Davidson Motor Company 115th Anniversary celebration in 2018," Binkert said.

House of Harley's flagship location at 6221 W. Layton Ave.

House of Harley-Davidson, Racine service and sales area will include:

  • Burlington
  • Caledonia
  • Franksville
  • Honey Creek
  • Kansasville
  • Lyons
  • New Munster
  • Rochester
  • Sturtevant
  • Union Grove
  • Waterford
  • Wilmot

Andy is the president, publisher and founder of OnMilwaukee. He returned to Milwaukee in 1996 after living on the East Coast for nine years, where he wrote for The Dallas Morning News Washington Bureau and worked in the White House Office of Communications. He was also Associate Editor of The GW Hatchet, his college newspaper at The George Washington University.

Before launching in 1998 at age 23, he worked in public relations for two Milwaukee firms, most of the time daydreaming about starting his own publication.

Hobbies include running when he finds the time, fixing the rust on his '75 MGB, mowing the lawn at his cottage in the Northwoods, and making an annual pilgrimage to Phoenix for Brewers Spring Training.